Categories: Geek

LEGO Goes Badass: The Plastic Figurines Now Have Tattoos!

LEGO certainly seems to have no boundaries when it comes to creativity and the number of people who still find it to be one of the best pastimes they could have. It just so happens that LEGO is producing way more cool stuff that we never get to check out since they find it not to be broad enough for their market, and thus they scrap the ideas. Many of those ideas go into a vault that we could only dream of checking out for real one day.

LEGO has now gone badass! Why you might ask? Well, it’s not really LEGO’s decision to reach out to one of today’s most controversial body art forms, tattoos. In an attempt to load up on customers PILOT (maker of fine pens) decided to hire an advertising agency to get themselves to be the talk of the town (or, the world really, and it seems to be working, right?).

The Gray Agency in Barcelona took the chance and created what would become one of the coolest ever advertising campaigns involving LEGO figurines. The product up for advertising was the “PILOT Extra-Fine” pen and boy did they put it to good use. With it, they drew intricate and the most painstakingly precise tattoos you can think of. Remember that these bad boys are not much bigger than your thumb. That’s what I call “Extra-Fine!”

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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