Categories: Lifestyle

Sweet Remedy For The Broken-Hearted

Have you ever had your heart broken? What did you do? Did you have sleepless nights, were you angry, so many things one does to forget. A company Tnuva’s Chocolate Dessert created a campaign that wanted to help the broken-hearted feel better. I loved the way they have used chocolates as a sweet antidote for bitter moments.

What the team did was they partnered with a local dating site and users who signed in after a minimum absence of 7 days receives a personal banner and those who clicked the banner got a free dessert! How sweet right?! Having a small budget does not have to limit ones creativity in reaching their target audience. One just needs to look deep into their brand’s inherent qualities and check where the possible audience is and then make the investment.

Included a video for your appreciation of the said campaign. What do you think of it? Will the Chocolate be the remedy for a broken heart?

Misty Belardo

Misty is a Digital Sr. Project Manager at Barefoot Proximity in Cincinnati OH. Her true love is design and self-expression. She believes in encouraging others to bring out their creativity to the surface and in whatever medium they feel comfortable with. A designer at heart that loves hand drawn design. She enjoys sketching, painting and doodling. Creating avatars and hand drawn icons and logos are her favorite. Gifted with a very active imagination and uses that to blog about her interactive experiences. Coffee and music lover. Loves social media, co host of PodJamTV with Marty McPadden. Connect with her on Twitter @mistygirlph and FaceBook : Mistygirlph