Categories: Social Media

6 Strategic Approaches For Using Twitter [Infographic]

Using Twitter is a science in itself really. There are several different approaches you can take depending on what you want out of it and what your intentions are. If you have a company, you will want followers that like your product. That way, when you share news about it, you can be sure the spread is as wide as possible through word of mouth, etc. If you are an artist; however, the approach is entirely different yet still very similar. You would want people who are interested in your music to follow you, but also people who are specifically interested in your style and genre.

As you might understand, there are several different ways to go about it, and to have a strategic approach to it is probably the best way you can start. To outline your intentions and what you want out of it, and then to start planning your followings is probably the one secure way to begin building your Twitter empire.

OgilvyPrWorldWide put together a really nice and simple to read infographic about how you could approach Twitter in a more strategic way, depending on what background you have and what your intentions are. On the list you can follow strategic plans for niches like customer relations, crisis management, corporate reputation management, event coverage, product promotion & sales and also issue advocacy.

Starting out using Twitter can be quite an odd experience if you’re used to using Facebook and Myspace and all of those other social networking services. However, a little nudge in the right direction using this strategic approach infographic should really put you on the right path to where you want to end up. But as I always say, there are no rules (more than the ones that Twitter has issued themselves) for using Twitter, so make up your own way of connecting, retweeting, sharing and chatting. That way, you can always be sure that people you enjoy Twittering with will start following you. The basic and simple rule is – Be Yourself!

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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