Using Twitter is a science in itself really. There are several different approaches you can take depending on what you want out of it and what your intentions are. If you have a company, you will want followers that like your product. That way, when you share news about it, you can be sure the spread is as wide as possible through word of mouth, etc. If you are an artist; however, the approach is entirely different yet still very similar. You would want people who are interested in your music to follow you, but also people who are specifically interested in your style and genre.
As you might understand, there are several different ways to go about it, and to have a strategic approach to it is probably the best way you can start. To outline your intentions and what you want out of it, and then to start planning your followings is probably the one secure way to begin building your Twitter empire.
OgilvyPrWorldWide put together a really nice and simple to read infographic about how you could approach Twitter in a more strategic way, depending on what background you have and what your intentions are. On the list you can follow strategic plans for niches like customer relations, crisis management, corporate reputation management, event coverage, product promotion & sales and also issue advocacy.
Starting out using Twitter can be quite an odd experience if you’re used to using Facebook and Myspace and all of those other social networking services. However, a little nudge in the right direction using this strategic approach infographic should really put you on the right path to where you want to end up. But as I always say, there are no rules (more than the ones that Twitter has issued themselves) for using Twitter, so make up your own way of connecting, retweeting, sharing and chatting. That way, you can always be sure that people you enjoy Twittering with will start following you. The basic and simple rule is – Be Yourself!