Is Instagram Set To Take Over From Facebook?

What can you say about social media? It has literally taken over the world. Billions of people around the globe regularly use social media platforms as a way to communicate with friends, family, and loved ones as well as using it to keep up with the latest goings on in terms of news, sports, and other things. The likes of Facebook, Twitter, Instagram, and Snapchat have never been more popular but could things be about to change in who rules the roost?

IMAGE: PEXELS

Instagram Is Growing At An Increasing Speed

Facebook has always been the most popular social media platform and right now it’s estimated that it has over 2 billion users. Facebook began as one of those things that some people used, then people started using it now and again before it really took off and now it’s visited daily by billions of people around the world.

It was a steady start before a rapid rise and the same could now be said about Instagram, the photo and video sharing social media platform. Hence the reason why competitive industries like the online casino business is already ramping up their presence on these social platforms, a typical example of this would be Unibet.

[pullquote]People these days, especially younger ones, communicate in different ways to how they did around 10 years ago when Facebook really took off.[/pullquote] Photos and videos are more popular than ever, especially with the editing abilities that are available on smartphones and tablets.

This has seen more and more people begin to use Instagram on a regular basis. Figures suggest that it would take Instagram around 12 months to acquire a further 100 million users, but this time period has been slashed in half after interest levels rose dramatically and the platform continues to grow at a rapid rate.

What Instagram does well is that it incorporates all of the best features from other social media platforms, but develops them even further. You can broadcast live from Instagram, as you can on Facebook, you can put up daily stories and this was something that first came about on rival platform Snapchat. This makes it a very appealing platform for many as they have everything that they want all in the one place.

[pullquote]Many people do use multiple social media sites on a daily basis but this could be down to them all offering something a bit different.[/pullquote] Instagram is certainly on track to break the mould with that.

With Facebook being well and truly top of the pile, as it stands, they do continue to lose people aged 12-24 to Instagram as it’s the younger social media users who are on the lookout for a change in terms of what platforms offer and in the way people communicate. While this may spell slight trouble for Facebook, the reality is it doesn’t have much impact as they actually own Instagram, so users are just migrating from one of their services to another.

The fact that Instagram is owned by Facebook will also have huge benefits too. The company and people involved know how to develop a social media platform into a roaring success and how to attract new people and their methods certainly seem to be working for Instagram right now as they have around 700 million users, with 400 million on a daily basis and that figure is still rising.