Social media has become one of the top marketing tools for businesses everywhere. The reason for this is that people are spending more and more time on social networking sites. This is where people interact, not only with friends and family, but also with news outlets, celebrities, and their favorite brands.
People love to share various aspects of their lives and this includes their favorite stores and companies. Therefore, when a person’s favorite brand posts an update on social media detailing a special sale or a new product, they are going to share that. Then, when their friends see where person A shared the post, they may also be a fan of the brand and they will share it as well.
IMAGE: PEXELS
This process will continue on an infinite loop until it reaches a group that is simply not interested. However, the original post has the potential to reach thousands, and even possibly millions of people before the sharing comes to a stop. Every time a post is shared on social media, there is the potential for several sales.
Many people have hundreds of connections on social media, some even have thousands of connections. When a person shares a post, it has the potential to reach the majority of their connections. Then, if it gets shared by a few of the first person’s connection, it can reach all the people on their list.
The cycle continues on from there, every share is an opportunity to reach thousands of people. This all happens organically on social media every day, but what if you were to increase the odds? This can be done with boosted posts, targeted content, actively sending out invitations to join the page and other marketing tactics.
Each of these things boosts the number of people you will reach and therefore increases how many sales you can garner through a single post. Here, you will learn how to get started with social media marketing so that you can reap the benefits of the digital era.
It is important to note, that many companies choose to hire a professional to handle their social media accounts or all digital marketing. For anyone just beginning the journey to learning about digital marketing, these two titles may sound like they are describing the same thing. However, they are completely different.
A social media manager does nothing but runs your various social media accounts. They keep the information updated, create and share posts, answer direct messages and comments, and keep track of what is doing well and what is not.
A digital marketing expert, on the other hand, goes beyond social media and handles all aspects of digital marketing. Social media is only one part of digital marketing, there are many other aspects to consider.
A digital marketing expert will be able to help your email campaigns, pay-per-click ads, targeted keywords, SEO (search engine optimization), and specific content just to name a few. If you are interested in hiring either type of professional, you have two options.
You can either hire a local company or one who can telecommute. The way you find the company will vary slightly depending on which of these you choose. For example, if you need an NYC SEO company, you can utilize local resources such as flyers, billboards, and directories. If, on the other hand, you choose to use a telecommuting company, you will have to focus your search online.
If you have chosen to forgo a professional, at least for the time being, here is information you will need to get started. The first step is the most obvious one, you need to set up accounts on all of the most popular social media sites.
Which sites are most popular tend to fluctuate a bit over time. This means that you will need to be prepared to add additional social media accounts to your repertoire when new ones take the forefront. Keep in mind that each account needs to be updated regularly and maintained at all times.
If you do not feel that you have the time to dedicate to this, consider hiring a social media manager, at least after everything is set up and ready to go. Also, make certain to provide all of the requested information when setting up each profile so that consumers have all the information they may need to peruse your wares.
Once your pages are fully set up, you will need to begin reaching out to consumers and making connections. You will also need to begin making regular posts. Many social media platforms offer the option to schedule posts in advance so that you do not have to constantly be on the page.
You can take an hour or so and set up a week’s worth of posts on each social media account. Then, all you have to do is manage the comments and messages. This is where you will need to be available frequently.
Once a post is published, the goal is to get as much interaction as possible. However, this interaction comes a barrage of questions, comments, and messages that need to be answered as quickly as possible. On certain platforms, you get a rating for how quickly you respond to messages.
In terms of the posts that you make, there are a few rules to keep in mind. First, grammar and spelling are incredibly important. Always proofread your posts before you submit them. Double check all spelling, look at punctuation and check all grammar.
The majority of your posts need to include an image, graphics, or video related to the content. Studies have shown that people are far more likely to interact with a post if it contains an image. Most people are not going to engage with a text-only post, especially if it is a long post.
The image can be a photo, a GIF, a meme, a video clip, a drawing or painting, or any other type of image you can use. Also, you will need to use hashtags either within the body of the text or at the end of the post.
If you are interested in even more social media-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
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