Social Media Managers: How To Explain Facebook Value [Infographic]

If you’re a social media manager, you may spend a hefty portion of your time trying to convince your clients that Facebook can be a valuable part of their social media strategy, especially if they don’t already have a Facebook page established for their brand. Here in Atlanta, many companies still block Facebook from employees, and there is still a stigma that Facebook is a complete waste of time. Of course, that isn’t always true. There is a lot of value in marketing on Facebook if it’s done right.

This infographic, which looks like it was specifically created for social media managers, is called Show Your Clients The Value Of Facebook In 7 Easy Steps (by Socially Stacked). If you need a way to effectively have “the Facebook conversation” with your client or boss, this will definitely steer you in the right direction.

This is one of the most high quality infographics I’ve seen on this topic, and the information in here is very valuable not only for social media managers, but for anyone who wants to have an intelligent, informed conversation with someone about the value of Facebook marketing.

In number 6 on this infographic, it suggests a trial period of 60 days (at least). If you are working with a client who is brand new at Facebook and has no experience whatsoever, I would even suggest a longer trial period than that if they are only going to post on average twice a day, five days a week.

One thing I think some clients and bosses don’t understand is that building an effective social media account (whether it’s on Facebook, Twitter, Google+, Pinterest, etc.) takes time. It requires consistency and patience, which are two things that can be short in supply in a busy workday. Good luck!