Categories: Social Media

Who Uses What: Twitter, Facebook, LinkedIn… [Infographic]

Social media and social networking have such a hype surrounding them that most people probably think that everyone is using at least one service to connect to others. But as the hype wears off, the true statistics emerge to tell the story more accurately. We’re constantly trying to find new channels to get our ideas, daily happenings and business interests across to new and exciting people.

Sometimes it would be nice to have a central place to check out the current overall social media and social networking statistics to know what to focus on depending on what industry you’re in. Myspace, for example, is mainly for bands, artists and people who want to connect around those things. Facebook is all about connecting to new and old friends; however, it has also become a strong contender for sharing company information and spreading viral content.

So is there really a place to find all of this information? As far as I know, I don’t think so. A bundled hub where statistics are presented in neat and simple infographics would be the best campaign and industry related database for where, how and when to run certain advertising campaigns, etc. Flowtown tried to put together a small infographic about the most known and used social networking sites on the Internet. It basically serves as a cheat sheet for your own campaigns; however, the information bundled in it is based upon age, educational level, income and gender.

As you can see, the numbers fluctuate quite a bit. It is a really great tool when you are trying to funnel your campaign towards a certain gender, age group or level of income. For example, if you want to target females, you would do best in running your campaign on Myspace. If you want to target males, you would do best in going with Reddit. Combining these four categories will of course further narrow down your focal point, so use it widely and I am sure you will see more profitability when cranking out your campaigns.

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Image Credit: [Roberto Marinello / Shutterstock]

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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