SEO is both an art and science. It is one of those online marketing strategies where there are no limitations to what you can achieve with them. There are almost endless SEO tactics. While some are basic, others are quite complex and require the help of professional SEO Services. It is interesting that most businesses will underutilize many SEO factors. The reason is simple. These factors are underrated. This includes both the simplest and the most complicated of SEO factors.
It is highly likely that you and your competitors are also ignoring many SEO factors that can make a big difference in your search rankings.
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1. Updating Content
You spend a significant percentage of your SEO budget on creating new content. There is a good chance that you are not checking user engagement and content performance over time. Old content is more valuable than you expect. It has lots of opportunities for improving user engagement.
It is important your content is updated frequently based on the following three factors:
- Feedback
- Behavior
- Latest technologies
How To Use This SEO Factor?
Get the help of an experienced and certified SEO company to conduct a periodic content audit. Besides, it is recommended to follow these tips:
- Make sure the content is up-to-date by changing the outdated parts
- Add more relevant keywords and more useful information
- Add useful videos
- Reorganize the content to make it more user-friendly
- Find and fix any grammatical or spelling errors
2. Linkless Mentions
Many business owners and webmasters are unaware of the benefits of linkless mentions. They help you build ranking value. Google has become very particular about link building. It lays more emphasis on ‘earning’ links than ‘building’ them. Any signs that your links are irrelevant can increase the risk of penalties.
When you publish quality content and it gets highly cited with social media mentions, even without links, it is great for your SEO.
How To Use This SEO Factor?
Professional SEO Services use brand monitoring tools to gather valuable information. This information is then used to drive campaigns that build your online authority. One of the most important strategies is to focus on improving your online reviews.
Almost 7 in 10 potential consumers will make an opinion about your business after checking online reviews. You should create a policy for responding to all reviews. Some of the helpful tips include:
- Resolve issues by providing solutions
- Provide a sincere and appropriate apology if required
- Reinforce positive experiences based on customer mentions
Whether responding to online reviews or feedback on social media, make sure to be personable. Avoid being a robot by showing the human side of your business.
3. Internal Linking
Internal linking is basic to SEO. Yet, most webmasters fail to make the most of it. There are 2 very important functions that further contribute to SEO:
- It makes it easier for search engine crawlers to crawl your website
- It makes it easier for visitors to find the required webpages
While the first benefit addresses a technical factor, the second one addresses Google’s growing emphasis on user experience (UX).
How To Use This SEO Factor?
So, who can your SEO company help you with internal linking? Some of the steps that need to be taken include:
- Ensuring the right areas on your website are receiving the most emphasis
- The category or service pages get the right value
- Clearing up orphan webpages
- Right webpages are set at the right places
Even small changes can make a big impact on your SEO.
So, these are 3 of the most underrated SEO factors that most webmasters are underusing. It is recommended to find the right SEO Services that can conduct an evaluation of your SEO strategies to identify what you are missing.
If you are interested in even more technology-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
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