When it comes to boosting your SEO quality, there are a number of options that you have. Link building is one of the most effective strategies there is out there to improve SEO and increase rankings on SERPs (Search Engine Result Pages).
There are many ways you can go about link building. Niche edits and guest posts are two of the hottest debates going on right now. In this article, you are going to learn more about niche edits and guest posting, and why Niche edits are better. Let’s get started.
Guest posting, just like the name suggests, is posting content, or having content published in another blog or site other than yours and you get credit for it. The main reason for guest posting is so you can build a relationship, get some exposure, increase authority, and above all, link back to your site (backlinks).
Backlinks are links, or hyperlinks that lead back to your site, blog, or pages. When you write a guest blog, you choose a site with higher authority that is in the same industry as you and ensure you include a link or links referencing back to a page on your site.
Depending on your agreement with the owner or the editor you are guest blogging for, there are a certain number of links you can reference back to your site. Some sites allow guest posts for free while in others, you may have to pay for your guest blog with backlinks to your site.
Niche edits, formerly called contextual links, is where you place your links on an already existing article. Unlike guest post where you have to start and build a high quality article from scratch
How it works is that you first look for a blog or a website that is related to your industry or niche. You also want to make sure that the post you choose to insert your link is well-related to your keyword.
One of the reasons why niche edits are becoming more popular is because they have higher chances of ranking and provide almost immediate results as long as the content is well-related and relevant to your site.
This is because you are adding your backlink to content that already has traffic and probably ranks high, with the potential of staying at the top for longer. The more traffic this content gets, the more new visitors you get.
It is a cheaper and more convenient way, as you won’t use as much time and money creating a new post from scratch as you would with guest posts. It also has a higher ROI (Return On Investment).
Getting niche edit links is almost the same as finding a blog or site to guest post. The important thing is to make sure that you select a site that is in your niche industry, provides similar content as yours, and that already has a steady flow of traffic;
Just like guest posting, some sites may charge you while others may not.
Every link-building strategy has its own advantages and disadvantages. Check out why you should focus on niche edits over other strategies like guest posting as explained by Outreach Solutions;
Get faster results with niche edits than guest posts. Niche edits are all about editing already well-performing content that is just older. Pages and posts that have already been ranked would definitely give better results than pre-indexed pages and posts.
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