AI Video-To-Video Tool: What Is The Impact On The Industry?

Unless you have been on Mars for the past few years, you have interacted with some sort of AI tool at some point. Some common examples are ChatGPT (which has become a household name), text-to-speech and text-to-video AI.

Each of these AI tools performs a specific task in content creation. In today’s article, we will focus more on AI video production, particularly on video-to-video generation.

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AI Video-To-Video Generation

Until recently, text-to-video AI tools were the go-to for creating videos. These worked on a simple principle: you input a detailed prompt and the technology tries to generate results as close as possible to your request. Unfortunately, the results were often less than impressive – sometimes, the tool would generate something usable and other times it would prove utterly useless. That’s why a switch to AI video-to-video tools could not have come at a better time.

An AI video-to-video tool takes the generation to the next level, converting an existing video into another video using your prompts. In simpler terms, the technology uses an existing video as a template for a completely new one based on the instructions you provide it.

For example, imagine you shot a commercial for your yoghurt brand, but now you have developed a new flavour and need it included in the video. Shooting an entirely new clip, just to add a single flavour, will be very costly and time-consuming. A better alternative is using an AI video-to-video tool. You just feed the original video into the tool, tell it to add the new flavour to your catalogue and within hours you will have a fresh ad for your campaign.

The Impact Of AI Video-To-Video Tools On The Industry

Reduced Production Times

One of the main benefits of using an AI video-to-video tool is a significant reduction in production time. That is mainly down to the fact that it uses existing footage instead of requiring new shoots. Because of this, it cuts turnaround times for videos from weeks to hours or days (for longer, more complicated videos).

With reduced production times, you can launch your marketing campaign much more quickly. That allows your brand to react to trends in real time, ensuring you are making the most of every opportunity to stay ahead of the competition.

Lower Production Costs

In addition to reduced production times, using an AI video-to-video tool for your videos also lowers the production costs. Since you won’t be shooting a new video from scratch, you don’t have to incur extra costs for things like hiring a crew and location rentals.

For an ad campaign, these cost savings are essential as they allow you to redirect the saved budget to other priorities.

Improved Creative Flexibility

Last but not least, AI video-to-video tools also leave you a lot of room for creativity. Since the changes you make to the original are digital, they are reversible. That means it is a lot easier to experiment with different backgrounds, colours, styles and formats without worrying about the costs skyrocketing.

You can even have different versions of the same video to see which one gets more engagement.

Conclusion

AI video-to-video tools have brought plenty of benefits to the video production industry. Among these benefits is reduced production time, lower costs and increased creative flexibility. With such advantages, embracing the tech is no longer just about simplifying your video production; it is quickly becoming an avenue to maintain a competitive edge in the market. So, why not get started today?