How To Choose The Right Color Scheme For Your Website

Colors have more of a significant impact on people and their purchasing decisions than you realize. Choosing the right colors for your website and brand is essential to how well your business performs and it is important to make sure you understand how it will impact your consumer’s thought process.

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Pick A Starting Color

To begin you want to pick a color that will be your base for your color scheme. This will set the mood of your website and really tell your customers what your business is all about.

The way our brains process these different colors and shades can make people feel different emotions. For example, cooler colors like blues, greens, and purple can create a calming atmosphere that is more relaxing.

On the other hand, warmer colors like red, yellow, and orange can be more aggressive and exciting. Your brand identity can be shown easily through colors, so it is important to choose the right ones that fit you and your company the best.

Let’s go through some of the steps and processes that will make it easier for you to pick the best colors.

Use A Color Wheel To Add Matching Colors

In order to add more levels making your site more intricate you should take a look at the color wheel and add a few more colors that work with your base color.

The color wheel is a diagram that organizes colors based on their harmony and relationships with each other making it easy to look at and see the schemes you want to pick. There are a few different color schemes you could choose from.

For example, complementary colors sit across from each other on the wheel and are very bold. Some examples of complementary colors are orange and blue, pink and green, and yellow and purple. These colors are striking and usually stand out causing a bold impact.

A few brands that do a good job of using complementary colors are Taco Bell, Firefox, and FedEx.

Another color scheme you could consider is an analogous color scheme. Analogous colors are usually a group of three colors that sit next to each other on the color wheel like red, orange, and red-orange, or blue, violet, and blue-violet.

Some companies that do a good job of incorporating Analogous colors are Mastercard, PayPal, and Instagram.

Keep It Simple

When choosing your brand’s color scheme you want to make sure not to over do it. Too many colors can cause chaos and be overwhelming for the viewer to look at. It may make your website appear unprofessional and cluttered.

By keeping it simple and limiting yourself to 2-3 colors you can make sure there is just enough to keep the consumer interested but not confused.

A good way to make sure you keep it simple is by testing your color scheme on a small portion of your website before committing to the whole thing. Limiting your website to a few colors will make it more cohesive and will become more memorable for your customers.

Make Sure Your Colors Are Easy To Read

Contrast is key and you want your text to stand out from the background so that the viewer can easily read and identify important information on your website. There are many online tools like “contrast checkers” that can help you find out and test how your colors look together. Some important things to keep in mind are people with disabilities, and people who are color blind, to make sure your website is still easy for them to navigate

Get Feedback

Lastly, it is best to take a step back and get outside opinions. Consider asking friends, coworkers, and family members and ask them if they can easily read it. Make sure to have an open mind and be open to constructive criticism.

Being adaptable and ready to make adjustments based on feedback will help your website flourish in the long run. Do not get mad or upset when someone has a different opinion than you because sometimes your first idea may not always be the best.

Choosing the best color scheme that works for you can be tricky so it is important to give it lots of thought and try a few different options before deciding on one.