Categories: Technology

Custom MINI Skinned With 48,000 LEDs Roams The Streets Of London

When technology becomes so versatile that it can literally be skinned to anything, that’s when we’ll see the true form of incorporation of technology into our society. Maybe that is what we are seeing happening right now with all kinds of technologies being implemented into things we never even thought could be tech infused. That was my thought when I saw the latest clever promotion for a custom MINI car interaction event that was recently announced and promoted by, yes, MINI.

This is not the first time a company has tried to raise awareness of their car by fitting it with LED lights. Even though I don’t remember the exact name of the article itself, I remember writing about a promotional stunt where the car was fitted with LED lights on one side, and it “stealthed” its way through the streets. This custom MINI fitted with 48,000 hi-res LED lights is a little bit different though.

It is meant to let people project a short video on the car through MINI’s Facebook app or Twitter using the hashtag #MINIartbeat. The car will drive through the streets of London at night and endlessly show people’s videos directly on the skin of LEDs. It’s a pretty cool concept, and one that has gained a lot of attention around the world.

The coolest thing is that the MINI itself is fitted with nothing less than 48,000 hi-res LEDs, which is something I am sure will spawn a landslide of innovation for making LEDs smaller and more compact in order to some day in the future seamlessly skin cars. That way, we would be able to choose the color, pattern and a whole lot of other factors in the morning depending on our mood. This is of course eons away, but it could still be the very edge of innovation some day. This custom MINI will be the one of a kind innovation that spawned it all.

Custom MINI Skinned With 48,000 LEDs

Via: [psfk]

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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