Categories: Technology

Nike Uses Public Holographic Displays To Market New Running Shoes

Catching the attention of customers is becoming more difficult for brands. We can even see that on every social networking service available today. A simple tweet gets lost in the noise, and even with vast numbers of followers, it can be a struggling endeavor to get a message across. Every so often, something goes viral, and it makes it all worthwhile. But when it comes to public advertising, one has to find new approaches. That is exactly what Nike has done with their new public holographic displays marketing campaign.

The best way to catch the attention of new customers is to find campaign solutions that have not been utilized before. A simple poster ad in public doesn’t really do it anymore. You will have to do something much more complex than that to make an impact. Technology has yet to enter the advertising industry when it comes to presentations. Sure, there are TV ads and whatnot, but when I say technology, I mean incorporating technology in the actual public ads. That is exactly what Nike thought when they planned their public holographic displays marketing campaign for their new Nike Free 5.0 running shoes.

What they have done is to create a hybrid ad. They combined simple poster ads with holographic displays, or Holocubes, on which they demo their new running shoes. So what that means is that depending on what angle you are to the actual holographic displays, you will always see new details that you haven’t seen before. Their campaign has been spotted in Amsterdam, but I am sure that with its success, Nike will implement this ad strategy in many more cities around the world.

The company hired to supply the holographic displays, or the Holocubes, is a European company that specializes in holographic displays. Even though the actual shoe displayed in 3D space are somewhat translucent, which makes it a little less realistic, the effect is still quite impressive. With new ad technologies like this, I am sure we will soon see a whole lot more experimentation when it comes to public ad campaigns. I am eager to see how far all this can be taken. Does Back To The Future ring a bell?

Nike Free 5.0 Holographic Displays Marketing Campaign

Via: [DVICE] [psfk]

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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