Author: Vivian Atwater

Programmatic TV Advertising – An Impartial Perspective

Programmatic TV Advertising – An Impartial Perspective

The advertising industry continues to evolve. It is a field where pioneers adopt new technologies and experimental approaches. Programmatic is one of the key trends that impact internet advertising, and connected TV advertising in particular. It is essential to keep up with the pulse of programmatic ...
GIS Mapping Software The Many Ways To Better Decision Making

GIS Mapping Software The Many Ways To Better Decision Making

Geographic Information System (GIS) mapping software allows businesses and public bodies to combine the power of maps with the power of big data to inform their decision making. GIS has been used to track everything from farming to pandemics. By placing data about human beings, behaviors, or physica ...
Video Monetization Without Relying On YouTube

Video Monetization Without Relying On YouTube

Having heard about YouTube influencers earning millions by making video content, you may have thought to yourself - I can also make high-quality videos and monetize them, how hard can it be? And while that is a possibility, if you can produce great content, but in reality, it's easier said than done ...
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