Packaging is one important aspect in branding specially if it involves consumer goods. Found one that was very cleverly designed by Jenny Kim. The Design is called the Milli Shoe Box. The inspiration is that Milli stands for “millimeters” the unit that measures the size of bullets. It also stands for “milisecond” which is often the margin of victory in foot races. The shoe is placed inside the bullet connoting “power and speed”. Genius if you ask me. 
COMMENTS