The most important feature of an e-commerce website is the user experience. Here are a few ways to maximize your potential and give you the edge over your competitors.
Picture the following two scenarios that everyone on the planet has experienced. First, you enter a shop where they have all the stock on the floor. You have to climb over things to get to where you want. The shop is disorganized and looks messy. Second, you visit the designer clothes shop in the mall that’s decorated with hipster posters and colorful walls.
Which one are you more like to spend your time (and money)? The same is true for your e-commerce website. If you have a good design, people are going to watch to stick around and see what you’re about. If your brand is ugly, they’re going to click away.
If you’re a start-up and have only a few products, you might feel it’s logical to put them all onto your website. But giving your customers too much choice can take the focus away from the sale. Someone might click on your site and then browse through everything, not find exactly what they’re looking for, and then leave.
Instead, you can optimize your website, so you have different pages for different products. Put similar ones together so your viewers have less choices and can quickly and efficiently see what you have to offer.
The speed of your website plays an enormous role in the user experience of your e-commerce store. Fast sites that are easy to navigate, making it easy to go from one page to the next. More importantly, it makes the process of seeing what you have to offer more efficient. Websites filled with unnecessary graphics cause the load speed to drop. The average attention span has dropped in the last decade. If your site doesn’t load quickly, they’re gone forever.
If you want to optimize your website, you should invest with the help of an agency. An agency has experience and expertise in several industries and niches. So they know what will work for you. If you want to stay ahead of your competition while providing the best user experience possible, you need to stay on top of the latest strategies and branding.
According to Adam Hodson, co-founder of Proper Noun, a Fort Lauderdale web design agency “We utilize the latest web technologies to brand messaging and digital marketing campaigns that are backed by clear strategies and powerful stories and executed with vision and efficiency.”
This is the type of experience you should look for in an agency to feel confident that they can take your e-commerce business to the next level. You need to develop your brand, so you stand out from your competition. And you need a solid strategy to grow your business in the long-term.
You need to make sure your visitors have a great experience on your website. The better the experience, the more they’ll like and remember your brand. In turn, this means they’re more likely to buy from you and become a loyal customer.
If you are interested in even more design-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
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