If you were asked to name some of the biggest success stories of the 21st century, it is highly likely that online gaming would feature fairly prominently on your list.
The associated iGaming sector has contributed massively to the global boom, with games such as roulette becoming mainstream entertainment pastimes in recent years.
Casino gaming had traditionally been a land-based activity historically associated with wealthy people, but the launch of the internet transformed the landscape.
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The digital variants of the games proved to be hugely popular with masses, despite lacking the ‘human element’ provided by visiting a brick-and-mortar establishment.
However, casino operators and game developers have expertly filled the void by leveraging advancements in technology to create ‘live dealer’ games.
These effectively replicate the thrill of visiting a physical casino, but in a digital environment. As with most innovations, the technology is already evolving.
Leading iGaming software specialists OnAir Entertainment have been driving developments in live casino experiences, and recently fired things into another stratosphere.
Diamond Rush Roulette was launched to widespread critical acclaim earlier this year, with players across Europe enthralled by its hugely immersive features.
Interactive bonuses and multipliers coupled with staggering 3D animation transform a humble roulette wheel into a thrilling game show experience.
The design of Diamond Rush Roulette has its roots in a broader industry push towards creating games which seamlessly blend different genres.
As operators navigate an increasingly competitive landscape, they are under pressure to find the sweet spot between traditional games and more dynamic creations.
Developers are tasked with taking a story-based approach to their creations, where players are drawn into an engaging space they find difficult to leave.
One of the toughest tasks faced by development companies is balancing fantasy and realism in the design of their games. If they sway too far in one direction or the other, the results can be disastrous.
Live casinos are no longer just about the simple mechanics of a roulette wheel or blackjack table, with players increasingly demanding a more in-depth gameplay experience.
Gaming sessions must be a ‘journey’ which requires active participation from the players – one where they are responsible for shaping the narrative and outcome.
Visuals and sounds play an integral role in this experience. Every element of the game must trigger a sensory response from the player to enhance their enjoyment.
This approach to game development helps to keep players engaged and also provides them with a more personalised experience in their gaming sessions.
This strategic approach not only engages casino players on a much deeper level but also personalizes their overall gaming experience.
Engagement is undoubtedly the key factor game developers and iGaming operators consider when thrashing out ideas for new game creations.
OnAir Entertainment take a three-pronged approach which they describe as a ‘Scarcity Loop’. This comprises ‘opportunity’, ‘unpredictable rewards’ and ‘quick repeatability’.
Brining More Players To iGaming
The first element of opportunity is based on the concept of offering casino players the chance to win something valuable or exclusive.
Unpredictability also drives engagement. People love to engage in challenges, and if the outcome of a game is unpredictable, it fuels their competitive desires.
The final element of quick repeatability is a simple concept designed to keep players engaged. In simple terms, if another win is just a few spins away, they will be more inclined to keep playing.
As evidenced by Diamond Rush Roulette, this methodology is paying huge dividends for an industry which seems destined to go on to even bigger and better things.
Disclaimer: The above references an opinion of the author and is for information purposes only. Never gamble for more than you can afford to lose. Gambling can lead to a serious addiction. Gamble responsibly.
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