When brands try to determine which social sites to use to develop their online presence, Facebook doesn’t even have to come into the conversation. At this point, it’s just a given that if you want to utilize the Internet to enhance your business, having a Facebook page is a staple. It’s a must-have, and most people know that by now. However, what is not as obvious is how to help people find your business on Facebook. This is complicated even more since Facebook is constantly adding new features.
There’s no question that developing your business on Facebook takes an incredible amount of time and effort. But unlike some of the other social sites, the return is high, so it’s worth it. If you can learn how to utilize some of Facebook’s new features, you can increase your exposure even more and help people find your business on there.
This infographic called Achieving Success With The New Facebook (by Vocus) includes Facebook’s latest features so you can get a clear picture about your options when it comes to Facebook marketing. It’s kind of like a checklist to help you choose the right Facebook promotion for your brand. Vocus also has a coordinating Marketer’s Guide you can download if you want more information about this topic.
Just like with any social networking site, one of the foundations of Facebook success is simply showing up. Even if you don’t create a solid strategy for your Facebook promotion, just being there and posting valuable content everyday will grow your fan base over time. Even if it doesn’t seem like that matters, it does. People will definitely notice your consistency, which will make them realize your business on Facebook is worth following. Good luck!
(Click Infographic To Enlarge)
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