If you are a business owner, or simply someone who uses social media on a regular basis; then there is no denying that Instagram is one of the platforms that you need to get to grips with. A primary photo-sharing platform, people use Instagram as a way to share a variety of parts of their lives, promote their business or just to simply gain as many followers as possible on their account,
In fact, some people make it their mission to make sure that their profile is the most followed out there. Don’t believe us? Check out these profiles with the most followers on Instagram.
Whilst we can’t promise you that you can reach those same heights; there are plenty of ways that you can try and grow your following and make sure that it is the best that it can be. Want to know more? Here are our top tips on how to grow your Instagram following.
Quality is important when it comes to posting on Instagram, no-one wants to see a newsfeed full of rubbish. But, it is just as important to make sure that you post regularly. When you post on a regular basis (at least once a day) you will see that your follower numbers go up and people will actually start to look forward to seeing what posts you are going to share.
Another important thing to do on Instagram is to make sure that you mix up what you post. Sure, sharing photos on a regular basis is great, but in order to keep people interested in what you have to say, you need to try some different approaches. Give videos a go, share some live stream and make sure that you create regular stories. Hitting your followers from all these angles means that you are going to make sure that you appeal to as many of them as possible.
Using hashtags is great, but you should never blindly go into it without knowing how best to use them. It can take time to learn everything that there is to know about hashtags; however, we can promise you that it is incredibly important to do this. Getting the right hashtags can be the difference between a post flopping completely and being a success. So, make sure that you figure them out.
You want to share unique content as much as you can; however, it is also a good idea to share other content that you have seen on social media too. This is particularly true if can have some relation to your business or your profile. When you are sharing user generated content that you have come across on Instagram, you need to make sure that you credit the original poster.
Sharing other people’s content is a great idea and if you want to take this one step further then you should consider collaboration. With collaboration you allow another profile, perhaps an influencer to take over your Instagram for a set period of time (this usually occurs in your stories) you then could also do the same with their profile, depending on their particular follower type.
In doing this you not only refresh your feed and keep your content fresh, but you also get the chance to engage with a whole new set of followers that you might not have had the chance to come across before.
Timing is key when it comes to posting things online and sometimes just getting the right time can make a huge difference between engagement and securing extra and much needed followers. Thankfully Instagram has a tool that you can use to see when your followers are most active. Once you know when it is most likely that those you are trying to appeal to are going to be online, then you can set up your posts to be shared at these key times.
When someone has taken the time to comment on your post and engage with what you are sharing, then the least that you can do is engage back with them. When a follower sees you replying, sees you sharing thoughts and having conversation with those who have commented on your post, then they too will do this. They may also share your posts and see you as a profile that is taking the time to actually engage with those who follow you.
Contests are a definite worthwhile approach to take throughout social media as a whole. Not only do they encourage people to share your posts and then grow your followers, but they also offer value to your followers too. You get free advertising and they get the chance to win a product, service or reward. Great news for all.
Each social media platform has its own thing to offer. This means that it is definitely worthwhile making sure that you share the things that you post cross-platform. Sure, you may worry that your followers might see the same post on each platform, but whilst you may be duplicating content by sharing it across all the platforms, you will reach a variety of different people too.
As you can see, there are plenty of ways that you can do your best to make sure that Instagram works for you. It may be hard to always think about the type of posts that you want to create as well as when is best to share them. But we can promise you that it is worthwhile doing.
Instagram is a powerful tool for any business to use and when you get it right you will be grateful that you have put the effort into using it and learning more about what it has to offer.
If you are interested in even more social media-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
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