Tag: brand exposure
Helping Hand Rebranding To Help Underprivileged Children Read
I am writing about this because I personally like the mission of the Reading Is Fundamental organization. It also hit my design radar because the illustrative icon designs and other work the New York agency and other contributing artists (Steven Harrington, Mark Giglio, Todd St. John, Dan Stiles, an ...
Apple Really Does Make You “Think Different”
I’m a huge Mac fan. I’m inspired by Apple and Steve Jobs. I know, I know - It sounds so cliché!
However, despite the title, this is not just another article about Apple. This is an article about how our subconscious mind reacts to the 3,000 - 10,000 brand exposures it sees every day that we do ...
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