WordPress is one of the most popular, robust and versatile content management systems (CMS) available right now. WordPress allows you to easily design a blogging website or acts as a support which drives your business. One special thing about WordPress is that it enables you to effortlessly design both types of websites even if you have zero knowledge regarding creating a website or code. Even though WordPress has a wide list of features, one thing which stands out about WordPress is it being amazingly Search Engine Optimization (SEO) friendly.
Below are the SEO benefits of using WordPress for your business website.
Content acts as the biggest driver when increasing SEO rankings are concerned. The easy usage of WordPress has made adding new content optimization and blogging much easier. In a blog post, you can add a title with your keyword including some links and tags to internally link within the pages of the post. Publishing your content will make you feel confident about the presence of your content. Doing this regularly will draw more people to your website and boost it even more. The WordPress editor is same as using a Word document. Thus, optimizing the content based on-page SEO factors becomes very easy.
When a post or article is generated in WordPress, an URL is immediately created. WordPress allows you to make search engine optimization friendly URLs or permalinks which are made up of keywords. Search engines like Google spot these keywords. This allows them to rank your website for the word of your choice.
WordPress being open source means that there are a large number of smart programmers and developers who are always working on WordPress to make it better and up to date making it SEO friendly. As a business owner, you are benefiting from this. All the smart programmers constantly work on the software and make it better for your business.
WordPress comes with a very clean code. Thus, minimizing the effects of people adding malicious or affected parts to the code. Google spots this and applies a warning in the SERPs to the affected site. Some of the free themes and templates have some links in the code. This is purposely done by the developers as they hide links in the code linking back to their websites. This would be bad for your business you may end up getting penalized for this in the rankings by Google.
RSS feed stands for Really Simple Syndication. They help to improve SEO by sending your content to a feed directory with a link coming back to your website. RSS Feeds enable your readers to subscribe to your feed. By this, they can read your blog as and when you post new content. WordPress comes with a built-in RSS feed which is a very powerful SEO tool.
WordPress has a library consisting of thousands of plugins which provides additional functionalities to your site. This is a help for both the webmasters and the end users. Earlier you would have to hire a programmer to add these additional functionalities to your website. Now, whatever feature you want to add to your website, you will probably find a WordPress plugin for it.
When you add images to your blog page or post, a little window will appear where you can add an image title and the image alt text. Google cannot read images and has no way of knowing what an image is. Thus, adding an image title and alt text will give you an another way to add your keywords and also help Google in identifying the image.
Categories will allow you to automatically arrange your content in the form of folders or directory on your website. This will be of a great help to a visitor as it would enable him to easily find any article published on your website. A website which has information in a well-organized manner is favorable for the search engines and will also help in indexing your website on Google or any other search engine.
Whenever you post or edit a blog or posting your WordPress website will alert a range of different websites that your website has been updated. This is pining and is very valuable in helping your website getting ranked in the search engines. WordPress has a built-in function which automatically pings search engines, blog directories, and RSS feed sites.
Tags are same as the labels. These are found at the end of an article on any WordPress blog website and enables you to use keywords phrases in order to describe your post. These tags or keywords allows the search engines to better index your blog post which will assist the visitors who are searching information to find your website.
There are two important advantages which Google sitemaps have for the website owners. It helps the visitors to the website as they can see an outline of exactly what they can find on the website. This further helps Google to index and rank your website by letting Google know which blog pages are the most important.
From the above points, it is clear that WordPress is very beneficial for your business website when it comes to SEO purposes. Let me know if I have neglected any of the important benefits that should have been mentioned along with the above points in the comments section below.
Author Bio: Sarah Clarke is working as a professionally qualified WordPress developer at WordSuccor Ltd., a renowned firm providing PSD to WordPress Conversion Services at very reasonable cost with a global reach. She loves to share her thoughts on WordPress and always looking for learning something new about it. You can follow her company on various social media sites such as Twitter, Facebook and Google+.
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