Face Bra: The Busty Sleeping Mask Sure To Initiate Good Dreams

We’ve featured a lot of creative advertising and promotional campaigns on Bit Rebels for your inspiration over the years, and the one I have to share with you today is definitely worthy of being added to that fabulous list. This is a very funny face bra which was just released this month. It’s one of those little creations that wasn’t supposed to necessarily make a fuss. Nobody was specifically trying to make this concept go viral, but as we’ve seen before, those are usually the things that become popular. Let me explain.

Beate Uhse is a German company that sells adult entertainment in the form of sex toys, lingerie and clothing. They will soon be hosting a lingerie show in Paris, and they wanted to come up with a creative way to invite their international business clients to the show. They decided to hire Interone, an award-winning agency, to come up with an original concept.

The result? They came up with this “Face Bra” inspired by one of Beate Uhse’s most popular products and sent it with an invitation to the clients. It was just a little something specifically created to make their long trip to Paris a little more enjoyable. Of course, now the clients who have received it are requesting to purchase more for their own colleagues. Beate Uhse is even considering possibly adding this little beauty to their regular product line. This reminds me of how we’ve read before that sometimes seeing what is inside the goodie bag at different charity events and award shows is the best part of the experience. What a great example of simple, creative and relevant marketing.