What You Need To Know About Creating Good Social Content [Infographic]

It’s been said many times – content is the currency of the social web. Once you’ve set up your brand’s social media accounts, it’s time to figure out what your content strategy is going to be. What kind of content will you use to build your social media reputation? It’s a very important part of the process to consider, and the last thing you want to do is overlook this detail. These are tips for how you can create good social content for your audience.

This infographic called What You Should Know About Creating Good Social Content (by Edge Media) has a lot of useful information in it for brands that are putting together their social media content strategy. In addition to making some very good suggestions about your content, it also points out the common pitfalls. These include irrelevant content, pushing or subbing links with poor writing or low quality images (too small and/or too low res) and an over emphasis on sales.

The most powerful form of social media content is the content you create yourself. Although it may seem like a daunting task, it doesn’t have to be. It’s true that blogging every day to create your own content for your social channels can be a time consuming endeavor, but there is a way around that. If you’ve noticed, some of the content pieces that have gone viral in social media are just simple pictures with a sentence or two added beneath them.

It’s not complicated, and as this infographic points out, it’s important to have fun with it and show some of your brand’s personality! Make your fans and followers laugh, and above all, let them know that you really care about them. Before you know it, creating good social content will be second nature for you!