Do you still think it’s worth spending money on TV ads? It’s a pretty expensive marketing tactic considering the return on investment. You can save money by running ads at night, but potential customers won’t see them.
Modern businesses should focus on YouTube ads. The company keeps expanding its reach, and it doesn’t seem to be slowing down. You just need to make sure you do it properly, so we’re going to focus on some excellent tricks.
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1. Keep Your Ads Under 60 Seconds
Even if you’re selling the best commercial overhead doors Ontario has to offer, you need to keep your ads under 60 seconds. If you want long-form video ads, post them on your website where people might watch them.
On YouTube, viewers will normally click away as soon as possible. It means they might miss the best part of your ads if they’re too long. When it’s short, you’ll be forced to produce the best 60-second ads of your life.
2. Think About Small Mobile Devices
The majority of people who consume your ads will probably be on a smartphone. Ads might look different when viewed on a small screen. If there is far too much detail, it’s going to be hard for anyone to see everything clearly.
If you show text on the screen, it might be unreadable to people with bad eyesight. Anything you ask potential customers to click on must be big enough. Try to ensure all your ads work on a small screen to maximize your results.
3. Include Multiple Call-To-Actions
It’s great if your ads tell a story, but you’re not a Hollywood director. You can’t just focus on making sure your ads are interesting to watch. You’ll need to tell everyone what to do if you want them to take action.
Make sure you’re using popular copywriting keywords to persuade viewers to take action. Tell them multiple times during the short video. Use your finger to point to the section of the screen where the link will show up.
4. Try To Surprise Everyone Regularly
Marketers will usually find a video that’s working well so they can copy it. Feel free to copy something that works too, but it’s eventually going to stop working. What will happen once everyone is used to seeing that kind of ad?
It will become so boring nobody will pay attention to it, which means fewer clicks. If you want to keep the clicks coming, you’ll need to surprise people. Always try to use your creativity to stay ahead of the competition.
5. Nostalgia Will Get Viewers Excited
When books mention pop culture references from the 80s and 90s, millennials keep reading to be reminded of the past. If you show people a recipe popular with grandmothers, everyone will think about old family dinners.
Nostalgia gets us hook, line, and sinker all the time. It’s worth trying to squeeze it into your ads. I know it’s only going to excite a particular group of people, but your ads shouldn’t be trying to target everyone in the first place.
Work Hard To Find Success
If you can create a few successful ads on YouTube it’s easy to scale up to the next level, so spend time trying everything to make it work.
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