Did you know that having positive reviews on a website affects customer conversion by 18%? If you are still afraid to ask your customers for reviews because you think your product or service is not that good and you will not get positive reviews, then you are losing profit, reputation, and customers! However, negative reviews can lead to a bad reputation. For example, a review that says your company is undergoing a furlough investigation might lead to a bad reputation and a drop in sales. Why reviews are so important? Let’s figure it out.
Why Does Your Business Need Customer Reviews?
1. Reviews Generate Money
Reviews can both make you money and take it away. Do you know why? If you cannot control the reviews on the Internet about your company, then you cannot control the business. People who want to receive any service will search for information about you on the Internet. And if they come across even one negative review, then you will definitely lose a lot of customers. All reviews need to be worked out.
Also, reviews can increase your sales, because people want to know about the product or service not only from you but from the real people who have already received this service or purchased the product. So, reviews affect your income, which is one of the reasons why you need to get reviews.
2. Reviews Are Content
Not sure what to post on social media? Submit reviews of satisfied customers! This is exactly what most businesses do to promote their products or services. Such content contributes to the increase in orders in the company.
3. Reviews Are Reputation
Got a good review? It means you have got a good reputation in the eyes of customers! Got a bad review? You have lost new customers.
But those customers who leave negative reviews could be dissatisfied with the seller, not the product or service. And if you do not track it, then you ruin your reputation. There have been cases where a bad reputation leads to a situation where the owner had no option other than closing a limited company.
Get feedback from customers, no matter how bitter it may be, but the truth always help the business.
4. Reviews Help Improve Your Business
The importance of reviews shouldn’t be underestimated as they improve your overall business. You can collect feedback not only to brag but to find out if all departments and employees are doing as you plan.
You do not need to pay money to audit the work of the company, customer reviews are what you need to work with. Just go and do it! Because people usually say that they would like to see what they expected and what they got in the end.
5. Reviews Are Customer’s Loyalty
Loyal customers will definitely write you a review, even a negative one. If you are wondering why you should use reviews on the site, then the answer is obvious. When people start looking on the Internet for information about you, the first place they go will be your website. Therefore, publish reviews on the site.
Also, when people write you their feedback, they are spending time, collecting thoughts, and giving their energy, so post their reviews on your website with their name and photo.
How To Get Feedback
- E-mail. To get feedback from customers, send emails, and simply ask them to write a response about working with you to find out how satisfied customers are and what they think you should improve.
- Calling clients. If you need to get feedback, then call all your customers and ask them to verbally share their impressions of working with you. Write down these reviews and draw your own conclusions.
- Competition for the best review. Do you want to get a lot of positive feedback about working with you at once? Run a contest for the best review with prizes and gifts. This will generate a lot of positive feedback and user-generated content. However, it is important to look after your business security while running such contests as these might lead to hacking attempts.
Therefore, any review-be it good or bad is beneficial for your business. They not only help you promote your business but also help to improve the quality of your services and products.
If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.