5 Ways To Build A Successful Cleaning Company In 2022

Starting a cleaning company is a great way to become your own boss. Some people will always pay someone else to clean their properties. Once you start hiring a few employees, you won’t even need to get your hands dirty.

I know it seems like there is lots of competition, but you just need to promote your business the right way. Do you have any idea how to entice potential customers? Let’s discuss a few excellent ways to get started.

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1. Invest In Good Equipment

It’s possible to purchase good equipment even when you’re starting out. For example, you’ll be able to pick up used scrubbers for a few thousand dollars. Start posting photos of the tools on your website and social media. You should also invest in cleaning service scheduling software to make things easier for your customers.

Potential customers will think most people are basic cleaners with standard tools. Once they realize you have great tools, you’ll become more trustworthy. They’ll automatically assume you’ll be able to do a better job.

2. Niche Down In The Beginning

If you’re a general cleaner, it’s going to be harder to break into the market. Some people don’t like hiring a jack of all trades. Who do you think a business will call when they realize their office floors are disgusting?

The company will start looking for a commercial carpet cleaner because they’re more likely to be an expert. You wouldn’t hire a house cleaner that’s only cleaned offices. If you niche down, you’ll attract more customers.

3. New Social Media Platforms

I’m sure there are millions of cleaners offering their services on Facebook, but how many do you see on TikTok and Instagram? If you work out how to promote yourself on newer platforms, you won’t have much competition.

To succeed on each platform, you’ll need to get extremely creative. Can you think of any cool ways to market yourself as a cleaner? One doctor discovered it’s easy to find people by posting videos of pimples being popped.

4. Start Educating Customers

It’s fine writing blog posts and shooting videos that make customers laugh, but you need to educate them too. Don’t worry about giving away all your secrets. Even though it sounds counterproductive, you’ll get customers.

Some people will enjoy consuming your content, but they won’t want to do the work themselves. Who are they going to hire if they need a cleaner? It’s going to be the person who has proved they know what they’re doing.

5. Take Advantage Of Technology

You probably don’t know as much about technology as geeks working in startups. Even a cleaner can have a nice website with sign-up forms to collect emails. Autoresponders will let you keep in touch with all your subscribers.

When someone tries to leave your site after attempting to pay for your cleaning services, you can offer them discounts before they go. Technology will allow you to do lots of cool things that will get you more customers.

There Is Lots Of Potential

If you work hard it won’t take long to build a good full-time income, but it’s also possible to build a massive company that will make you rich.

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