Content marketing is the way that most businesses engage with their clients these days. As of April 2018, Small Business Trends noted that more than half of all companies utilized content marketing for client outreach. For a business that deals in renting containers and storage pods, it might be a bit of a stretch to see where content marketing can come in. Luckily, this type of marketing is flexible and can fit into any industry without a lot of effort.
A successful content marketing campaign aims to leverage the company’s collateral. In most cases, someone who wants a storage facility usually only schedules one or two visits to the company. With good content marketing, a business can turn those two visits into a lot more.
The “content” part of this marketing strategy can vary. Depending on what you want to produce to market your business, you can aim for different demographics and media. Some companies prefer to work on articles, while others decide that video is their chosen medium. This decision comes down to knowing your target demographic.
Understanding Your Audience
Who is your ideal customer? Forbes mentions that companies that invest in putting together perfect customer profiles tend to be more efficient in their marketing thrusts. The reason for this is simple: content marketing focuses on landing your message in a place where consumers want to hear about it. However, content marketing alone isn’t enough to ensure that you attract the eyes of the right customers. You need to prove to them that you have something that they want to buy. You have to show them that you can solve the problem they have – namely a lack of storage space.
Consistency And Planning Wins Through
Content marketing without a plan will achieve nothing aside from sending up your marketing spend. Smart Insights notes that companies that use a content marketing strategy are more than 300% more likely to succeed in their marketing goals. The approach that a business comes up with has three significant steps:
- Development: What do you want your plan to achieve? At this step, you define your audience and take stock of what content you already have through an audit. Then you set your marketing plan’s goals to know where you want to be.
- Content Production: This is the stage where you get professionals to help you build out your content gallery. You can use your content audit to understand which posts resonated the most with your audience and start building more along the same lines.
- Optimization: As long as your content plan doesn’t hit its goals, you need to optimize. A content plan isn’t likely to succeed overnight. It will take time to build an audience and a following. Just as important is to see where your audience engages and why. These insights will give you hints as to what you should consider doing more of.
Content marketing is about building your company’s brand by providing value. The content you produce should be something your audience enjoys. Once you make value the most important part of your content development, then you shouldn’t have a problem engaging your audience. The question you need to ask yourself now is, “What does my audience value?”
If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.