Categories: Business

Explainer Videos For B2B Marketing Success

Explainer videos are a great way to explain your product or service. But they aren’t just for startups looking to raise money — B2B companies can use them, too.

Explainer videos have exploded in popularity over the past few years, especially as more and more businesses realize how useful they are for explaining complex topics in just a few minutes.

In this post, we’ll explore why this is so, what different types of explainer videos exist, how B2B marketers can incorporate them into their sales funnels, and other best practices for using them effectively.

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The Evolution Of B2B Content Marketing

In a world where content marketing has become an essential part of every business’s marketing strategy, explainer videos are helping companies simplify complex messages and reach wider audiences.

B2B marketers have always had to deal with the challenge of explaining complex topics in an engaging way that resonates with their target audience.

But now more than ever before, they have plenty of options for doing so: from infographics and white papers to e-books and webinars, the list goes on!

However, these mediums often fail to capture attention like video does because they lack the ability to engage people on an emotional level (or just bore them).

For a concise and effective way to convey your message, consider a 30-second animated video. Platforms like https://explain.ninja/ offer professional services to create engaging and impactful short videos that leave a lasting impression on your audience.

The Power Of Simplifying Complex B2B Messages

Explainer videos are a powerful way to simplify complex messages. They can be used to explain complicated products, services, and processes. And they’re especially effective when you want to explain complicated concepts.

You might think your product or service is too complex for an explainer video, but it’s not! We’ve worked with companies in all kinds of industries who were struggling with how best to communicate their value proposition through traditional marketing channels like websites, brochures, and whitepapers.

Explainer videos helped them cut through the noise by providing clear information about what they do in less than two minutes and we’ve seen these videos increase conversion rates by up to 40%.

Types Of Explainer Videos For B2B Marketing

Explainer videos are an effective tool for simplifying complex ideas, making them an ideal choice for introducing products or services, outlining their benefits, and guiding viewers through their functionality.

This versatility is particularly beneficial for B2B marketers seeking to provide in-depth explanations without relying on lengthy content formats like blog posts or white papers.

Moreover, explainer videos play a crucial role in helping potential customers grasp the essence of your company’s offerings early in their decision-making process.

For instance, in the insurance industry, a well-crafted video for insurance could illustrate the importance of coverage, the range of services offered, and the ease of navigating through insurance plans.

Whether you’re in the business of financial services, healthcare, or any other sector, a compelling explainer video tailored to your industry can effectively communicate key messages and engage your target audience. Consider incorporating platforms like https://explain.ninja/video-for-insurance/ to create compelling videos tailored for your audience.

Visual Elements And Design For B2B Explainer Videos

Explainer videos are powerful marketing tools. They can help you explain your product or service in a way that’s easy for potential customers to understand, and they’re also great at generating leads.

But if you want your explainer video to be effective, it’s important to consider all of the elements that will make up its design.

In this post, we’ll look at some of these elements including text and visuals; 2D vs 3D animation; video vs audio; animation styles (cartoon-like vs realistic), techniques (stop motion vs lip sync), and color palettes (warm vs cool).

Distribution Strategies For B2B Explainer Videos

Once you’ve created your video, it’s time to distribute it. In order for your explainer video to be successful, it must be seen by the right audience. This can take place through social media shares, paid advertising (such as Facebook Ads), or even organic search engine optimization (SEO).

Once you’ve got people watching the video and clicking on links in the description box at the bottom of each one, there are two ways for marketers and salespeople alike to measure its success.

Click-through rate (ctr).
Conversion rate.

The click-through rate (CTR) is the number of times your video was clicked on divided by the number of views it received. This allows you to determine how many people were interested in what you had to say, and whether they acted on that interest.

The conversion rate is simply a percentage that shows how many people who saw your video actually did something with it—whether that means making a purchase or filling out a form for more information.

Integrating Explainer Videos Into B2B Sales Funnels

Integrating explainer videos into your sales funnel is a great way to generate more leads.

When you’re educating customers and prospects on your product or service, explainer videos can help answer common questions, show how to use it, and even offer more information than a traditional web page would allow.

Explainer videos are an excellent tool for B2B marketers because they address the problem of information overload: If a customer has too much data in front of them all at once (or even if they just feel like they do), then they may not be able to process it properly.

An explainer video allows the viewer to watch one thing at their own pace instead – making it easier for them to absorb what’s being said without feeling overwhelmed by all those words on the screen!

We hope that you’ve enjoyed this deep dive into the world of B2B explainer videos. The more you understand the importance of this medium, the more likely it is that your company will be able to use it effectively for sales, lead generation, and customer retention purposes.