How To Generate More Leads For Your Business With A Website

Nowadays, it’s hard to imagine a business online presence without having a website to generate more leads. Since people spend a lot of time surfing the internet, it’s no wonder that 71% of businesses have a website and use it as a place to market their products or services, show off niche expertise, attract target audience, and interact with potential customers.

If you keep up with the trends and your business has a website, that’s amazing. But wouldn’t it be great if you could create a lead generation website?

Practically every business wants to generate more leads and put this goal high on the list. According to Hubspot and its chart below, leads have become an important part of the customer journey when strangers turn into paying customers.

And when you have a website that attracts your target audience, it’s just a perfect place to capture leads as visitors have interest in your company which means they are more likely to become leads or even customers with time.

In this article, you can find lead generation tips that help you generate more leads for your business with a website.

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1. Make Good Use Of Your Contact Page

When people scroll your website, there’s no doubt that they consume content. But for a variety of reasons, a great number of your website visitors crave active communication, so they seek out actionable ways on how to get in touch with your company.

Simply put, a contact page is an essential part of any business website. And when it comes to lead generation tactics on websites, it also plays an important role. Why?

When people have interest in contacting you, they are more likely to share their contact details in exchange for getting in touch with your customer service representatives. This gives you an opportunity to turn visitors into leads with ease.

2. Create Website Pop Ups

It’s no secret that website visitors don’t spend much time scrolling your site, but when people are about to leave your site, it gives you an opportunity to interact with them and even collect leads. How? Create website pop ups that give visitors something relevant and useful.

For example, you can create a popup like this…

Pro tip: If you collect email addresses with your pop up, it’s a good idea to create an email marketing calendar and send business emails to your subscribers to keep in touch with your leads to warm them up and encourage them to become customers.

3. Offer Premium Content On Your Site

If you run a website for your business, chances are you know the importance of content on your site. When people visit your website, they have little interest in your products or services. However, they seek out valuable content that can help them solve their pain points.

With a great amount of information on the web, it doesn’t take much time or effort for website owners to find suitable content for their blog and repurpose it.

Although this tactic may work for some people, more often than not it doesn’t bring leads unless you offer premium and exclusive content for your readers. It’s simple: people crave unique content that brings benefits and in exchange for its access, they are ready to share their contact information.

4. Implement A Live Chat

When browsing your website, visitors may have questions or doubts regarding your products which means they need customer service. If you have a contact page that allows users to contact you via phone, that’s great.

But remember that the majority of modern customers would like to get in touch with human customer support representatives without calling them.

The solution? Implement a live chat. Not only does it provide customer service to worried visitors, but it also gives you a chance to generate more leads for your business.

For example, you can train your customer service reps to find suitable moments to invite chat users to share their contact details to get detailed replies or company updates.

What is more, most companies agree that using a live chat on the website helps to answer questions that close a sale.

5. Set Up A Referral Program

Did you know that most companies prefer re-engaging already-purchased leads? Happy customers are the lifeblood of any business.

When your customers are satisfied, they are more likely to leave positive reviews and recommend your company to their friends and family which gives you a chance to reach a wider audience of potential customers.

To generate more leads for your business with a website, you can set up a referral program and give your already-purchased leads a solid reason to promote your business and its products within their communication circles.

Generating More Leads – In Short

Practically every business would agree that a website is a must-have business card for a company’s growth. When done right, your website has all the features and tools to grab the attention of your target audience and generate more leads for your business.

To capture more leads with your website, give the above-mentioned tips a try and find out what works best for your business growth.