The behavior of buyers is constantly changing, as technology makes things more and more easily approachable, simpler, and customizable, so businesses have to evolve and adapt. Staying up to date with these changes is crucial to generate leads, increase conversion rate, minimize your costs, and ultimately, increase ROI. And while there isn’t a one-size-fits-all formula for success, in this article we’ll go over a few tried-and-true methods for generating leads to help you with your marketing efforts.
Personalize User Experience
One of the main battlefields for getting ahead of competitors in any industry has always been customer service. This hasn’t changed with online eCommerce. And even now when so many prefer buying online, and instead of dealing with real-life people they are dealing with software, they still want to feel as if someone is making an effort to make their experience pleasant.
If you are running an online business, the best way to do this is to take steps to personalize the experience of each visitor – by learning as much as you can about them. For instance, you can get a ton of data using an IP address location tool, including where they are visiting your website from, their language, the currency they use in the country, the time zone, and so on. With this data, you can have your website greet them in their language, you can show the prices in their currency, etc.
Another way to turn visitors into leads is to take advantage of some of the benefits offered by AI-powered software. This can help you not only establish communication with your client, through a chatbot, for instance, but also learn what they want and need, and even predict their future needs.
Focus On Social Media
Even with the best eCommerce website and the best products or services, you can’t generate leads and get conversions if people don’t know you exist. A combination of social media ads and engaging and quality content across platforms can increase your brand’s visibility significantly. Essentially, social ads will help you reach your desired audience, and the content you are posting can help you turn them into potential clients.
Furthermore, more and more people are turning to social media to learn about businesses and decide whether they want to use them or not. So, even if you don’t have your online store, but instead you are selling on a different online marketplace, good social media profiles may be crucial for your marketing strategy.
However, with millions of users on any platform at any time, it’s becoming harder and harder to stand out on social media, so it may take some time and professional knowledge to bring your profiles to a desirable level.
Nevertheless, if you are eager to get more followers and more traffic, you should avoid using bot companies like Trusy that are known to use automation to grow your Instagram account, and use fake followers that don’t really make a big difference in the big picture and can even harm your image.
Instead, you should opt for professionals that can help you grow your Instagram by generating organic traffic, with real users. By targeting your preferred audience, they will help you get real engagement, and, consequently, generate leads.
Optimize Your Website
Making your website aesthetically pleasing, easy to use, informative, and as fast as possible, are some of the simplest and most effective ways to keep your bounce rate lower, and your conversion rate higher.
However, to go a step further you should optimize your website in a way that will help you generate new leads. Aside from using tools like IP address location or chatbots, there are many other strategies to implement to make the customer experience more personal and more pleasant.
Make Your CTAs Noticeable
Whether you have kept them with the magic created by your ID address location tool, or they found something they were looking for thanks to your chatbot, customers who have stayed on your website are very likely interested in something you are selling. Creating a visible call to action (CTA) button, whatever that action might be, easily noticeable is important.
Show The Reviews
Before buying a product or service, most consumers read testimonials about the product itself, and the seller and they may even conduct additional research. But aside from letting customers comment and making reviews visible, you should also make sure to reply to each comment, answer any question, and address any complaint or issue they write about. This will help you build an image as a caring and trustworthy brand.
Be Generous With Your Customers
Offer your leads something extra. This can be either an extra product or service, such as trial periods, knowledge, such as tutorials, educational blogs, PDFs, video content, podcasts, etc.
Finally, it’s really essential to remember that to advance, you need to know where you are standing right now. Lead generation should be monitored constantly. A/B testing, analyzing activities, etc., can help you determine which marketing strategies to use, which to improve and which to abandon.
Because tools like Google Analytics can help you determine where your leads are coming from, which canal generates the most leads, and which leads are more likely to convert to sales, they can help you not only boost your marketing but even optimize your entire business strategy.
If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.