Fundraising events are the backbone of many organizations. They help raise awareness about your cause, and they can also raise a lot of money for your organization. For many people, an annual fundraising event brings in a large number of their annual donations and revenue.
There are many factors that go into planning fundraising events that can make or break how successful they become. It’s important to take some time upfront to plan these events so that you get the most out of them. A well-planned fundraising event will attract more people, encourage donations, and keep everyone involved excited about the cause. Here’s what you can do.
Leverage Multiple Ways To Participate In The Event
You can leverage multiple ways to participate in the event by including multiple opportunities for your participants to engage with your organization. It may mean accepting donations online, giving people a chance to share a personal fundraising goal, asking your followers for raffle prize ideas, and more.
When you offer more than one way to participate in an event, you’ll find that more people engage with your organization and share information about it with others.
Planning ahead is key to a successful event. For example, if you’re planning an event in the summer, you should start considering your venue options as soon as possible. This will help you get the right-sized venue for your event and ensure that it becomes successful.
This will help you avoid having to rush into making decisions too late and also save money by locking in more competitive rates. You should also plan out all logistics in advance. This includes deciding how many people will attend, finding sponsorships, signing up volunteers, and more.
Keep It Simple
Keep it simple. Don’t overcomplicate things, and don’t try to do too much at once. You should always keep your fundraising goals in mind when planning an event, but when it comes down to the nitty-gritty details of what you need to do on the day of the event, don’t get too crazy. You need to ensure that you have the right amount of people available to pull off your event.
It’s easy for anyone who has ever planned an event before (or even just attended one) to get caught up in all the ideas and get overwhelmed by them. Start with the most important aspect of your fundraising event, and allow the little things to fall into place as you go.
Ask For Volunteers
No one will know you need help for an event unless you ask. Asking for volunteers is a great way to get the word out about your event. Volunteers can help with everything from setup and cleanup to assisting at the door.
They can also help with publicity, fundraising, photography, videography, and more. You may want to consider recruiting volunteers early on in your planning process so that they have plenty of time to prepare for their roles in supporting your event.
Ask For Donations To Host The Event
Many businesses are willing to donate things like food, venue space, and decorations to nonprofits or offer them at a reduced rate for a big event. Donations help to reduce your event budget and increase the amount of money raised that can go directly to your cause.
This is where you can really make a difference in how much money you are able to raise through your fundraising events. Don’t be afraid to call business owners and ask if they can offer any help.
Set Goals And Stay On Schedule
Setting goals can help you make strategic decisions to reach them. Whether you want to sell a certain number of tickets, you want to sell table sponsorships, or you want to raise a specific dollar amount, you need goals to help you stay on track. Goals also help you maintain a good schedule because you are less likely to slack if you know that it will impact your success.
Create An Effective Marketing Plan To Invite The Community
Your marketing plan should include social media, segmented email marketing campaigns, print media, and even word-of-mouth advertising. You can use the donor base that you already have to get the word out about your event. An effective marketing plan does not need to be expensive to work.
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