How To Start A Business In Wisconsin

The thought of starting your own business may be exciting, but the thought of understanding what you need to do can be intimidating and daunting. However, if you truly want to be your own boss in Wisconsin, you can make it happen.

Wisconsin is one of the top states for small business financing, so there are plenty of opportunities there should you wish to take advantage. With a growing and diverse population, there is a valuable market that you can tap into if you choose the right type of business. However, to find success, you need to make sure that you take the proper steps to set your company up properly. Then, you have to do what it takes to keep it protected and keep it growing. Here are some steps to take if you want to start a business in Wisconsin.

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Choose The Ideal Idea

Every business starts with an idea. The most successful ones may not start with the best ideas, but they start with the ideas that will catch on in a given market. If you want to be successful in Wisconsin, make sure you have a business idea that is unique to the state, or at least the area you live in. If you try to jump into an already crowded marketplace, you will most likely find yourself sunk before you even really get started. Do some research into the market and make sure that you are offering something new so that you give yourself a fighting chance after launch.

Choose The Legal Structure Of Your Business

How do you want to structure your business? Do you want to be the sole proprietor and take on all of the risks but reap all of the rewards? Conversely, you can form a partnership or a limited liability corporation (LLC) which spreads the risk and profits around so that you aren’t the only one on the hook if things go south. Whatever you choose will implicate how you are taxed and receive remuneration. Take every factor into account before you make your decision based on what is right for you and your business.

Make A Plan

You wouldn’t travel across the country without consulting a map or using a GPS. You also shouldn’t start your entrepreneurial journey without a plan to guide you. A business plan outlines how you will run your company, including a cost and revenue projection, logistics, management, staffing, and everything in between.

A comprehensive plan will allow you to be realistic with your expectations and guide you to what you need to do to reach your goals. It can also be difficult to find investors and get business loans if you don’t have a convincing and detailed plan to show your company is viable.

Name Your Business

Every business needs a name. When you choose yours, try to find something that evokes the personality you want your brand to have, and is also easy to remember. It doesn’t have to have your product in the name, but it should give off a sense of what you are all about.

You will have to check with the Wisconsin Department of Financial Institutions to make sure that your name isn’t already being used and that you are following all of their guidelines. Nowadays, you must also take potential website URLs into account. If your business name does not work well with a web page title, then you should pick another one.

Register For An EIN

An employer identification number (EIN) identifies you to the IRS as a legal entity. With it, you can pay taxes and hire employees. The vast majority of businesses must have an EIN, however, sole proprietorships and some LLCs are not required to. An EIN works much like a social security number does for an individual. Without one, you will not be able to register for certain permits and licenses.

Find A Location

Your location will either be your brick-and-mortar establishment that customers can visit or the location where you are going to do your work. That could be from your home, for example, or an office workplace. Your location must have everything you need, such as plenty of space if you are going to be manufacturing something or a high-speed internet connection if you are going to spend all day on your laptop.

Purchase Your Insurance

You might never need your insurance coverage, but it is still incredibly important for your business. It provides peace of mind and protects you against the financial damage that can appear if you get sued, your property is damaged, or an employee gets injured or sick while at work. Getting insurance for Wisconsin based businesses can be done effortlessly online.

Make sure that you have the right coverage for the specific risks your type of business faces and that you have enough of it. Do not assume that your vehicle or home insurance policies will protect you from things you do for your business. You may need commercial coverage to be properly protected.

Find Funding

There is no doubt you will have certain costs involved when you are getting your business up and running. You may need to pay for things like rent, salaries, equipment, insurance, and utilities. You will need coverage for several months since it might take you a while to start making a profit. You can get funding from investors, government grant programs, and small business lenders. You will need a business plan to succeed with any of these options.

Market Your Business

When your business launches, you want to have a bit of a foothold in the market. Your marketing and advertising efforts should start well before. You can put out targeted social media ads to pique interest and start placing marketing and blog content on your website. Doing this will also help boost your SEO so that you already have positive momentum on getting to the top of search engine rankings before you launch. How you market your business will depend on the type of business and the audience you want to reach.


After you have taken all the steps, you can launch your business. At that point, it is up to you to make the smart decisions to keep growing and bringing in the revenue you want. How you do this will depend on your business plan and any market realities at the time. Just make sure to work hard and enjoy your new business as you bring in the profits.

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