Building a successful business requires many things to align, from a product or service with a great demand for providing excellent customer service. As James Copeland, Managing Director of GGServers Ltd., explains, “The aspects of the business that connect a large audience to a product or service are the little details that make the most difference.”
GGServers Ltd., a Minecraft server hosting company, has no shortage of potential customers. With more than 200 million copies of the Minecraft game sold across all gaming platforms and more than 126 million monthly active users, it’s one of the most widely played video games in the world.
The company has experienced consistent growth, evolving into one of the top Minecraft server hosting companies, and according to Copeland, they used a straightforward yet effective strategy to arrive at this point. Here are some keys that have been instrumental in the company’s success, which can also be applied to any business.
Provide The Best Product
You can have the best marketing or the most delightful website, but if your product or service is sub-par, there will be very little chance of long-term success. “One of the biggest contributors to our success has been simply offering the best Minecraft server hosting available. If you look at our Trustpilot reviews, you will see that our customers love what we offer,” says Copeland.
From its low-cost options that start at just three dollars per month to the features players demand like one-click modpack and plugin installs and full FTP and database access, GGServers Ltd. has always put its customers’ needs first.
“The best product is one that your customer wants and makes their experience more enjoyable. The Minecraft gaming community is a tight-knit group, and we have experienced just how close they are first-hand. A lot of our customers come as referrals from other gamers. This just shows how a great product does a lot of the ‘selling’, so it’s essential to make this a major focal point. This applies to every business,” adds Copeland.
Offer Unparalleled Customer Support
Customer service, or lack thereof, can make or break a business. “We take customer service very seriously, and it’s one of the reasons why we have been successful. We offer 24/7/365 technical support, and our customers are able to talk with a real human on live chat any time of the day,” explains Copeland.
There is a big difference between email support that responds in 24 hours and live support. Consumers value their time, and they want fast answers to their questions. Providing them with the opportunity to contact your business at any time and speak with a human — not a ticketing system — helps build loyal customers that develop into brand advocates.
“Our customer service is one of the reasons, so many of our users recommend us to their fellow games,” adds Copeland. Go the extra mile to ensure customer satisfaction, and it will come back tenfold.
Always Look For Expansion And Growth Opportunities
Just like Minecraft itself sought out additional revenue channels by introducing its marketplace, GGServers Ltd. made sure to expand its offerings. “This strategy allows you to market to and attract a new customer base, while also strengthening the overall company,” explains Copeland.
The company has plans to expand its server hosting for several new games in addition to Minecraft. “This is an opportunity that we saw and acted on, and it’s something that we believe will be successful and continue to evolve. We plan to take the same successful formula we used to become one of the best Minecraft server hosting companies and apply it to other popular games.”
This is something every business should do — whether it’s a mom and pop corner store or an online eCommerce store. There are always opportunities to offer additional products and services. This introduces your business to a new customer base and creates additional streams of revenue.
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