Technology and sales go hand in hand. Sales and marketing departments worldwide rely on technology to run more effective marketing campaigns and reach the customer wherever they are. With more tools and insight into the buying habits of clients, sellers who use technology are better equipped to address challenges and meeting their targets. Lee Otto of Alexandria, MN, is an inside and remote sales leader.
He is entrusted to support, guide, and advocate client success through extensive customizable marketing solutions. Lee is focused on helping his clients succeed and exceed business goals by leveraging savvy marketing strategies that promote greater online visibility and increased website traffic resulting in more leads.
The pace of modern life is much faster than, say, a couple of decades ago. Lee Otto MN believes that every seller needs to harness the power of smartphones to increase their sales. He notes that people these days are more likely to make purchases on the move using their mobile devices. Buying online is much simpler and hassle-free, which explains its widespread appeal. This is why more and more businesses are turning to the lucrative online shopping niche.
Mobile-friendly websites and highly responsive tools allow customers to find what they are looking for and make their purchases. But that’s not all; product configurations are tailored to individual customers and their tastes. This makes sales more successful and gives it an edge when it uses technology.
Lee Otto On Going Global
If reaching clients on the go is an advantage that has become a reality thanks to the advent of smartphones and the internet, this has also opened up the global markets to businesses of all sizes. The way Lee Otto of MN sees it, technology has made it possible for salespeople to think big and consider clients beyond their local market niche.
Geopolitical boundaries are no longer an obstacle as far as sales are concerned. Whether the client lives in the same county or on a different continent, technology has made it possible to reach them. Communication and getting feedback from the customers have also become easier. This builds trust between the customer and the product, which reflects well on the sales chart and leads turning statistics.
Data At The Heart Of The Sales Process
Back in the day, before the internet and data-driven sales, marketing and selling were more of a shot in the dark than actual science. But these days, with databases and data analysis becoming par for the course, the sales process is based on tried and tested data models.
Every salesperson has access to proven techniques and methodologies that give them a better chance of reaching the customer and close the deal. This translates into high sales rates and less wasted time and opportunities. But data analysis doesn’t just help the salesperson sell more products, says Lee Otto of Alexandria.
It also keeps track of their progress and performance. So, in a way, technology has impacted sales from every angle. It’s a win-win situation for everyone involved, from the customer and salesperson to the business itself.
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