With every tick of the clock, marketing undergoes changes and transformations. The marketing tactics and approaches of yesterday may not be enough to help you stay ahead of your competition today. Despite traditional marketing approaches such as banners, print media, and mainstream media advertising still being effective today, they are obviously not enough to keep you competitive in this digital day and age. Speaking of digital days, even the world of digital marketing is constantly evolving. As a wise entrepreneur, this makes it important to stay updated on what’s trending and where we’re headed in the world of marketing. Well, here are some next level marketing trends in 2018 you’d want to know about for the good of your business.
With the larger portion of the global population owning a smartphone or tablet, smart online entrepreneurs know the importance of making their websites mobile-friendly. With almost 48% of mobile internet users starting their research using a search engine every time, mobile optimization is increasingly becoming crucial. As a matter of fact, search engines such as Google tend to prefer sites that are mobile-friendly or responsive websites. Due to this mobile first indexing, sites that are friendlier for mobile users have a better shot at increasing their traffic, click-through rates, and conversions.
Voice search is increasingly becoming a norm among internet users. According to google surveys, voice search constitutes about 20% of queries done from mobile devices. This number is expected to rise to 50% by the year 2020. This has stimulated marketers and gotten them optimizing their content for voice search. Voice search optimization involves creating that is geared toward answering any specific questions that a prospect or site visitor may have. This means focusing more on targeting long-tail keywords the same way you target short phrases.
The use of machine learning algorithms in ad management for marketing campaigns is on the rise. Acquisio and Trapica Labs are some of the most common machine-learning platforms like these. Today, a considerable deal of marketers is turning to this kind of marketing as opposed to hiring a marketing agency as a way of keeping their marketing costs low. For this to work, however, you need to have a clear strategy; know, and set your campaign parameters to use as the platforms do the rest.
As motor vehicle manufacturers continue to get breakthroughs in producing self-driving cars, the use of in-car ads continues to look promising. This is because future drivers will have less attention to pay on the road as the car is on auto-drive mode. This could be a great opportunity for marketers to promote their brands and products in the near future.
For a couple of years now, social networks have been a huge source of marketing leads and audiences for most, if not all businesses with operations online. While Twitter seems to be dying a slow death in terms of marketing, Facebook remains strong, and Instagram appears to be overtaking them all. The trick is to find out where most of your target market hang out most.
With the rise of artificial intelligence tools such as drift and Intercom, marketers can now enjoy the convenience of AI-powered live chat tools and use them to communicate smoothly with their website visitors and existing clients.
With the above in mind, you can easily know the areas to target and what to expect in the near future as far as marketing is concerned. In addition, though, your search engine optimization tactics have to remain on point. All these are some reasons you should hire a reputed SEO Adelaide agency if you’re looking for online marketing experts in the Australian coastal capital and its surrounding regions.
If you are interested in even more business-related articles and information from us here at Bit Rebels then we have a lot to choose from.
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