Optimizing Your Business Website For 2023 And Beyond

If ever there was a time to place a strong emphasis on your business brand, it’s right now in the 2020s. Mainstream media and its advertising opportunities are diminishing by the day.

More consumers are tuning out of everyday network T.V. and tuning into independent YouTube accessible networks that belong to a network society of indie journalists, writers, influencers, retail companies, and just about anything that can be promoted online. That in mind, your website needs to be optimized for maximum performance.

How do you accomplish this? Says BANG! Web Site design, you sit down with your business team and establish realistic website goals for the new year. This could mean revamping your website altogether, or it could simply mean creating more opportunities for selling directly off your site and eliminating the middlemen entirely.

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According to a new report by an digital marketing and influencing organization, Evolving Digital, your company website isn’t any different from any other vital aspect of your daily operations. You need to have established and thought out your S.M.A.R.T (Specific, Measurable, Attainable, Relevant, and Timely) goals since these will have a decisive impact on your business in both the short and long run.

If your present website is more or less static and not helping you attract and inevitably convert leads into true customers, then your site is fairly useless. This comes about because of poorly planned out goals and even no goals at all.

The Importance Of Your Website

Most consumers in 2023 don’t purchase goods and services online without researching them first. Researching is just a Google or Chat GBT visit away. What this means is almost all of your vital research will be done online.

Sales representatives might be assigned to drive sales, but it’s your website that should be providing the all-important basic necessities like, demonstrating your company’s values, highlighting benefits, easing concerns, plus answering questions, and more.

Think of your website as a sort of electronic fluid experience that does most of the soft selling for you. This way, the soft sell isn’t merely an afterthought but instead a vital part of your sales funnel process.

Setting And Measuring Website Goals Is Of Primary Importance

Says Evolving Digital, lots of managers and executives utilize a Peter Drucker quote to their advantage. “If you can’t measure it, you can’t improve it.” However, in many cases, they fail to apply this business philosophy to their company website.

For instance, managers might establish specific goals for the sales team, but they don’t set goals for their website as if the digital tool is more about aesthetics rather than a tool for direct sales.

With all this in mind, here are some crucial ways to optimize your business website in 2023:

Set Your S.M.A.R.T Goals

Don’t just set vague goals like, “I want to increase my website leads,” or “I want to increase website sales,” or “My goal is to increase my website traffic.” All your goals need to be S.M.A.R.T.

For instance, one S.M.A.R.T goal might be “I wish to use PPC (pay-per-click) ads to up my Quarter-1 sales by 20 to 25 percent.”

Business Goals And Website Goals Must Align

Website goals should be in synch with your business goals. In other words, if growth is your highest priority, then your website goals need to focus on, well, growth. Makes sense, right? Growth- related goals will typically place a primary focus on conversion numbers, leads, and traffic.

Be Ambitious When It Comes To Setting Goals

If you’re satisfied with setting safe and even comfortable goals, you and your business are pretty much going nowhere. There’s a reason Elon Musk is the wealthiest man in the world. He not only has great ambition to create businesses that no one else has, he’s willing to set uncomfortable goals. What’s even more important, he’s willing to fail, and to learn from failure.

If you are hitting all your goals or even most of them, then chances are, your goal setting process is way to comfortable. This may or may not make sense to you, but you should be experiencing significant failures along with your successes. It means you’re willing to take risks. Therefore, the “sweet spot” for success rate should be about 60 to 80 percent. Not 80 to 100 percent.

Bottom line, take chances with your website. Assign it tasks that make it different from all the others out there. Make it stand out from the crowd. If your plan fails, try something else.

Delegate The Right Way

In other words, if you delegate your website goals to the wrong person or company, your goals will never be achieved. Who is the wrong person for the job? Someone who doesn’t know what they’re doing.

If your goal is to improve your website’s conversion funnel, your website professional had better understand website optimization, call-to-actions, analytics, and more. They must also be willing to change the website layout as required. Remember, like your business, your website is a fluid experience. Not a static one.