Analysis of companies, markets, digital business models, startups, monetization strategies, and how technology shapes modern commerce and decision making.
A Short Guide To Entering The Fast-Growing Chinese Market
Do you know that China represents 13.3% of Global GDP? It’s the leader in export and an economic powerhouse. It recently surpassed the US when it came to GDP and purchasing power in 2014.
For the last three decades, China has experienced wave after wave of reform that encouraged foreign investme ...
3 Benefits Of SEO For A Small Business
Search engine optimization (SEO) is a popular acronym used in web marketing. It is a digital marketing technique that helps to make your business available to an online audience. Basically, it is an advertising tool used for the specific end goal of building your website’s ranking and to direct traf ...
How Operational Efficiency Improves The Consumer’s Buying Experience
Success retail in 2019 is about focusing on the consumer’s experience to ensure that their buying journey is a positive moment. By using efficient retail operations, it is possible to enhance this experience while simultaneously cutting costs. Senior Director of Operations at Olive & Bette’s, Fr ...
5 B2B SEO Tips For 2019
With the new year in its second month, now’s a good time to take stock of your existing SEO strategy. Perhaps you didn’t see the sort of results you wanted to in 2018 -- or maybe you’re just trying to shake things up?
Whatever your goal, the following tips should propel your SEO and help ensure a ...
The Top Lead Generation Blunders Businesses Make
Lead generation is important for businesses of all shapes and sizes, but it’s especially significant for small businesses that depend on new clients to maintain profitability and drive growth. If your small business is making costly mistakes with lead generation, you may be in trouble. The sooner yo ...
How To Find The Perfect Website Builder For Your Business
When starting to build your own site, you would need a website builder. It is the ideal solution for small businesses or individuals to create a website without actually hiring a developer or an expert on this field. However, it can be tricky and a little difficult to find the right builder, especia ...
10 Reasons To Shop Online And Not In A Land-Based Shop
The popularity of e-commerce sites has grown over the years with millions of people preferring to shop online instead of land-based shops. It is estimated that at least half of the people that used to shop in brick and mortar stores are now buying items online, with a few swinging in between the two ...
A Beginner’s Guide To Cryptocurrency Investing
If you want to nail one of America's current affairs, you might consider investing in the cryptocurrencies, if not anything else. The digital world of crypto could be your Millennial go-to place when it comes to finding an alternative to the centralized modern day banking system. But investing in th ...
Why Marketers Recommend Businesses Use Promo Codes
Promotional codes are a cornerstone of marketing in 2019, and this is seen with every major retailer in the world. Some retailers offer free shipping, or following in the footsteps of Papa John’s Pizza, some promotional codes are provided daily or when a sports team reaches a certain milestone.
I ...
The Key Email Marketing Trends To Watch In 2019
While social media seems to be the new favorite of the marketing world, email is still quietly working away in the background to consistently deliver new customers and increase sales. Year after year, email continues to provide an impressive ROI for your marketing dollar.
IMAGE: PEXELS
Why You ...
Michael Stummer’s Guide To Real Estate Investing 101
Real estate investing is an effective way to increase cash flow, secure a financial future, maximize growth potential, and plan for retirement. But for some, just getting started can be an overwhelming experience. Director of Finance and Strategy Michael Stummer claims that rental properties are a p ...
3 Ways to Increase Your Call Center ROI
Call Centers are a difficult beast to manage. The margins can sometimes lie on a razor-thin line, especially considering the overseas competition that can be brought to bear on a rival marketing campaign or as outsourced help for your very own business. Prices are lower abroad, but customer service ...
Top Three Macroeconomic Trends For Forex Traders To Watch In 2019
A trend is a tendency for prices to move in a particular direction over a reasonable span of time. Trends can be long term, short term, upward, downward and even sideways. Success with forex market investments is tied to the investor's ability to identify trends and position themselves for profitabl ...
How To Decide If A Loan Is A Good Option For You
There comes a time in all of our lives where we would like to make a purchase, maybe a necessary one or maybe a pleasurable one, and we just don’t have the funds to make it happen. The options would be to look at some kind of funding or to save and wait to make the purchase further down the line. If ...
Are Chatbots (And Live Chat) Good For Business?
Every business invests heavily in customer relation services. These services are aimed at reaching out to their target customers, hence creating customer loyalty. These services also go on to enlighten customers on the type of products and services offered by a firm. There are many ways through whic ...