When it comes to building a website, clients are looking for stability and trendy design. In a time when instant gratification is a minimum, websites cannot have any problems or else the customer will go somewhere else.
A web designer’s job is an art form. Not only do they need to create a functional website, but they also need to provide the user with an enhanced experience. There’s a lot of things to keep in mind. That being said, there are some common mistakes you should avoid making your website shine.
There’s Too Much Going On
When it comes to websites, the client wants to stand out from the rest. Initially, you may be thinking that bigger is better. But, that’s not always the case.
A common mistake web designers make is filling the web page with too many images, text, and audio. The website shouldn’t look like a nightclub. Rather than filling it up, focus on having the site’s information easily understandable and accessible. This means you should avoid busy designs, and keep it simple.
Your client isn’t creating a website for the fun of it. Most websites are businesses which mean they need a clear call to action (CTA). Your CTA needs to tell your visitors what to do; it needs to point them in the right direction. But there’s a fine line you need to walk between being helpful and being annoying. Keep the CTA clean, to the point, and minimalistic.
Missing Contact Info
You wouldn’t think of this as something overly important, but websites which lack accessible contact information look distrusting. This doesn’t mean contact information needs to pop-up on the screen, but a website’s contact information needs to be easily seen and connected to Google, and other social media platforms. Customers want to know that your business actually exists.
Lack Of Analytics
A website’s analytics is everything. Without analytics, websites aren’t able to collect customer information and behavior. Shockingly, most small businesses do not use any analytic tools.
Whether you’re designing a website for yourself or hiring a web designer, make sure an analytic tool is implemented on your website. That way, you’ll be able to understand your customers and change your site to suit their needs.
Lacking Social Media Engagement
In today’s world, social media is everything. You don’t need to be connected to every social media platform, but having a social media presence makes your site more reliable.
Plus, through social media, companies can engage with their customers and build loyal relationships. Whether it’s Facebook, Twitter, or Instagram choose a social media platform that will strengthen your brand’s identity. Social media links should be displayed on the website.
Though it may look easy, web design isn’t a walk in the park. There are a variety of things that need to be considered when building a functional and attractive website.
When building a website, make sure to avoid these common mistakes. It’ll not only improve your customer engagement, but it’ll also save you a lot of wasted time and money.
If you are interested in even more design-related articles and information from us here at Bit Rebels, then we have a lot to choose from.