If you want to grow your social media account with Instagram, you’ll have to increase the numbers in your target audience. But if your goal is to become a major influencer, you will need to do many more things well. In addition to developing an excellent product or service, you will need to generate a clever business name and develop a memorable business logo.
The creation of a memorable business logo may not be as easy as it sounds. Iconic logos like those associated with Nike, FedEx, Coca-Cola, and Mickey Mouse make the process look simple and brainless. But visualizing what you want to represent about your company and making the abstract aesthetic stand out in the reality of a visual is far more difficult and involves analyzing what some of the best logos have in common.
The best logos are simple. The very best logos are simple and convey their message in a matter of seconds. They are class and easy to understand and identify at a distance. The important thing to remember is that the mark must be quickly identified and provide a meaning that is understood. A basic logo will become synonymous with your product, message, or company name. Don’t try to include too much information, use too many words, or create more than one design effect. Versatile, timeless logos are your goal.
The best logos use color wisely. Color choices matter. As a matter of fact, the first impressions of your brand, product, or service are determined largely by color, so make careful choices. Color combinations can become dated, so make sure to choose a palette that is simple and classic. Create something that will be fitting for years to come by avoiding trendy elements. You may want to go with a single color and use negative space as part of your design. Be sure that your logo will work if it must be done in black and white, as not every advertising opportunity will allow you to print in color.
The best logos are “easy to read.” In a logo, you’re looking to convey a meaning that doesn’t require a lot of cognitive calisthenics to interpret. Artistic aspects of your logo should be as straightforward as possible. Logos require people to look, view, and understand in mere seconds, so too many pictures, words, or a combination of these can make it difficult to “read.”
Like other forms of art, logos are an art form where the deeper meaning is greater than the sum of its parts. In addition to what is there, elements such as placement, color, texture, and size also play a role in helping a viewer determine both the meaning and the value. Logos that are easy to read are easy to remember.
The best logos establish your message. It is important that your logo is a reflection of your company or product and of the concepts your business embraces. Your logo should be unique to what you do or what you sell. It should generate both the feelings and message you wish to have associated with your brand. Keep in mind that even well-known logos that attempt to rebrand can be failures if they are unable to capture the message that was meant to be conveyed or attempt to update in ways that aren’t a fit for the core values of the company.
There is a psychology in font choices, size choices, and even shapes and lines that are used to pull your logo together. Your logo is more than your name or business name in pretty type. It is the essence of your brand identity, which is why logo creation can be a difficult and time-consuming aspect of business preparation. Every detail of your company’s logo, whether it is intentional or not, will influence consumer impressions of your company and impact their purchasing decisions.
Whether your goal is to increase sales, grow your business, pay off debt, or you are targeting a scalability goal for your growing business, a well-designed logo can help you market your service or product and reach your objective. Getting feedback from trusted sources may help you think about what you want to say. Sometimes taking a poll or survey of trusted consumers can help you learn more about what your logo says to the audience at large.
Are there any logos you feel represent the brand particularly well? What do you remember about the logos you know best? Feel free to share your thoughts in the comments below.
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