Categories: Design

Logo Design | Time Lapse Study

Creating a logo for a company is quite a task to undertake each time. It’s important to know that it’s not just to push some pixels into a design and then call it a logo. There is much more that goes in to it and it is usually taking a long time to come up with the right design that speaks to the company requested the new logo as well as the customers the company is aimed towards. The more information about the product/company you are given the more you will be able to pinpoint their speciality in the logo as well as the uniqueness in their approach.

Factors vary from the company’s name to the very process they produce their products that they offer their customers. To find a way to present them in a single logo is a lot harder then one can imagine and it usually takes several sketches (as you will see) in order to come up with the right one to modify and refine to meet the criteria that you think the client is after. There are usually also several logos and variations presented to the client on order to cover your base so to speak. In most cases they find exactly what they need choosing from 5-6 different designs and modifications.

Watch this time lapse video to see the whole process before your eyes. A process that usually takes a day or two to really capture the best and inspiring logo. Process goes from simple doodling, sketching to creating a vector model of the logo in Illustrator.

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com