Mistakes To Avoid When Hiring A Logo Designer

A company’s brand logo is like the first impression since it is the first thing a viewer notices. Its distinctiveness should set it apart from other competitors in the same industry, whereas its appeal should tell a story. A logo gives a brand a “face” for the world to recognize.

A well-designed logo gives the brand individuality while enthralling the viewer into wanting to know more. It may be that you want your logo to be simple (as that may portray your brand best) or perhaps you want your brand logo to depict some deeper meaning or story. Regardless, you may find that it would be best to hire a professional logo designer.

Once you have decided that you need to hire a professional to design your brand logo, or perhaps you have decided your current logo needs redesigning, you should be mindful of some mistakes to avoid when scouting for the perfect designer.

IMAGE: PEXELS

Don’t Forget To Ask Yourself The Important Questions

So you have decided that you want to hire a logo designer. Instead of immediately taking steps to hire a designer, first know what you want. Take some time to ponder what you aim to portray with your brand’s logo and what characteristics you want your logo to have.What is it that you aim to achieve for your company with your logo design? Tina Lombardo recommends you ask yourself the following questions before taking a step to hiring a logo designer:

Why do you want a new logo?
What don’t you like about your current logo?
Does your current logo stand out and is easy to recognize from all your competitors?
Will a new logo help re-position your brand in your market?
Can a new logo potentially improve business/sales goals?
Does your current logo communicate what you do or who you are?
Is your current logo hurting your business?
Does your current logo fit nicely on print and digital marketing materials?
Does your team/staff like the current logo?
How much will it cost you if you keep the current logo?

Know The Skill Set Required

Creativity is an innate skill. Anyone can design a logo, however, designing a captivating logo requires a certain skill set. A professional logo designer may have the experience of designing many logos, but if he fails to infuse creativity and imagination into his logos, your brand will fall short of setting itself apart.

It is essential that before hand-picking a logo designer online, you carefully judge if they have the full skill set that is required not to just do the job, but to do it well. 60% of consumers avoid brands that have odd, unattractive, or unappealing logos, regardless of whether they received good reviews (Study Finds, 2020).

Once you have determined what it is that you desire your logo to portray, then you may take the next essential step: to judge whether the logo designer you are interested in possesses the attributes that would be required to design such a logo. One way to judge that would be to view what they have to offer.

Just Skimming The Portfolio

Some of the best-rated online logo design services allow you to hire a professional logo designer through a quick, easy, and cost-efficient process. This freelance online marketplace will offer you, professional designers, various capabilities and experiences.

In addition to offering you a vast range of logo designers to choose from, these marketplaces give the designers a chance to showcase their skills and experience by maintaining a portfolio in their profiles.

The portfolio offers you a chance to view some of the designers’ sample works and review testimonials given by their previous clients. This will give you a chance to judge whether their work and its feedback, merits the expertise which the designers claim to offer.

Make sure to scrutinize their work while keeping in mind the goals you wish to achieve with your logo design. The designer’s work should display that he or she is knowledgeable of the design elements that a logo requires such as colors, font styles, themes, etc.

Delve thoroughly through their samples while judging if the designer has the ability to give your brand the “face” that it needs. Ask yourself whether he or she has the marketing skills and well know-how of the current trends to make your brand logo a worthy competitor in the industry.

Do Not Fall For The Low Price Tag

Hiring a freelance professional logo designer has its advantages. One is the flexibility they have to offer. They can be hired for individual projects according to the skills they possess and of course, they can be paid on a project-to-project basis. Furthermore, you can some of the most cost-effective designers in the freelance market online.

However, one of the most common mistakes companies often mistake is opting for the cheaper price tag. According to Norman Collins, “Good work ain’t cheap and cheap work ain’t good.” This goes to show that you cannot expect quality when going for a low cost.

Always keep in mind that your logo design plays a significant role in creating recognition and awareness for your company’s brand and when wanting quality, you often need to spend some money.

Ask For Commitment Early On

After you have sifted carefully through their past sample works and any special projects displaying their potential and clarified what you need and your expectations are for the logo, now you should bring the topic pertaining to the 3 Ds: drafts, deadlines, and deliverables.

Ask when you can expect the first draft. Whether they can offer you the logo in various styles, formats, and themes. You may even go on to demand several design samples to give you a better idea of what to expect. Make sure all the deadlines are communicated well and clear.

Often brand owners make the mistake of inquiring about these important matters as they go or once nearing completion. Although you may be charged more for all that extra effort you require, the end result may be worth every penny spent.

Sol Sender was the founder and principal of Sender LLC, and the one who was in charge of the logo development for former U.S. President Barack Obama’s 2008 election campaign. He once said, “The strongest logos tell simple stories.”

Because it is the “face” and will be imprinted on your company’s products, business cards, outlets, media design, and therefore, it has huge significance. Once you have decided you want to hire a professional online to design your logo, be cautious that you don’t carry out some of the mistakes that may keep you from adopting a logo that will become a powerful symbol for your brand.