Categories: Design

Scratch | Branding Identity

Brandy is a creative agency based in U.K. that developed Scratch.  Scratch are a great young company helping busy Londoners cook real food. Their meal boxes contain all the fresh ingredients you need to cook a fantastic meal… from scratch.

At the heart of the brand is the product, and we wanted to elevate the honest, fresh ingredients along with the brand name. To achieve this we built the identity around a simple idea: everything the company produces – from meals to business cards – comes ‘from scratch’.

On products this creates a useful double meaning. The description of the meal to be cooked ‘…from scratch’ simultaneously delivers the logo and the idea that this is a product from the Scratch brand.

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Misty Belardo

Misty is a Digital Sr. Project Manager at Barefoot Proximity in Cincinnati OH. Her true love is design and self-expression. She believes in encouraging others to bring out their creativity to the surface and in whatever medium they feel comfortable with. A designer at heart that loves hand drawn design. She enjoys sketching, painting and doodling. Creating avatars and hand drawn icons and logos are her favorite. Gifted with a very active imagination and uses that to blog about her interactive experiences. Coffee and music lover. Loves social media, co host of PodJamTV with Marty McPadden. Connect with her on Twitter @mistygirlph and FaceBook : Mistygirlph

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