Are there things about medical website design that designers do not know about yet? As experts in the field, they know most of the tips and tricks about website development but the medical industry is such a unique field so it doesn’t hurt to still be open to information and best practices that designers might find useful.
Below are some website design medical tips that will surely help bring more patients and make health care websites more click-worthy. Aside from the nitty-gritty design elements, these tips will also help ensure you are attracting (and converting) the right visitors.
One thing that makes a website stand out is a clear call to action. You have to be concise with what you want potential patients to do when they arrive at your practice’s page so that they are directed to those actions when visiting your website. Do you want them to trust you as an expert in the field? Do you want them to subscribe to your newsletter? Do you want them to schedule a free consultation? Do you want them to book an appointment?
Then be clear on your message and how you want patients to respond. Your website design should direct the patient’s eyes to where you want them to click. Once you have settled on your desired call to action, make it obvious to your visitors through appealing design elements.
In most studies, it is revealed that the majority of website traffic comes from mobile. Almost all sites now are designed to be mobile-friendly to maximize the platform and make sure that you attract the right visitors. This includes the medical industry and healthcare practices – potential patients browse through different services via their smartphones. It is recommended to build your website in such a way that it formats seamlessly to fit any viewing platform.
Aside from mobile devices, your patients should be able to come to you through their desktops, laptops, smartphones or tablets, they should be able to easily access your content.
To ensure you attract potential patients 24/7, it helps to make them conveniently book your services online. Since most of the target audience get the time to do browsing and booking after work hours, after dinner, or early morning while getting ready for work, it is important to make sure they can avail of your services whenever they are free and more attentive.
Aside from that, also make sure that your website design is easy to navigate and can guide them through the booking process seamlessly. For potential patients who are not very comfortable booking online, you can also include the phone numbers for your hospital or clinic, so that they have more ways to reach you and inquire.
Digital word of mouth is one good way to attract patients. Gone are the days when they rely on one-way communication or advertisement in choosing a product or service. They usually look for recommendations from past patients, and other online reviews to make sure they are making the right decision. Trust drives action, and people trust people (especially over brands).
To make sure that your website is more compelling to potential patients, include good testimonials from actual patients using different engaging and relatable formats such as written reviews, short and simple videos, etc. Utilize the power of real ambassadors for your practice by adding trustworthy and positive reviews from your past patients and make these testimonials noticeable on your website.
In designing your website, you may be overwhelmed with all the content you want or need to include. Don’t make the mistake of going overboard to the point of cluttering your page. Prioritize the most relevant content you need to include and resist the temptation to fit everything on your homepage. The attention span of online visitors is quite short and the human eye is easily distracted, so keep your messages clear and your page organized.
Give your page some breathing room and use white spaces to avoid a cluttered, disorganized site. Emphasize where you want potential visitors to click: Booking Online, Contact Details, Company Background and Services, Testimonials.
If you are interested in even more design-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
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