Businesses worldwide are harnessing the power of visual content to achieve a variety of goals. Logos are an excellent tool for connecting with prospects, increasing sales, and connecting with customers. After all, symbols have given specific meaning to establishments since the stone age.
Companies have recently been rethinking their current logos to keep up with trends. Almost every brand invests in a logo, including businesses you might not expect, such as 3D printing services or e-commerce stores.
Whether you’ve just started a business or have an established one, here are five modern-day logo design ideas for your company to consider as we get into 2022.
5 Logo Design Ideas For Your Company
1. Be Literal
Sometimes you don’t have to look far for one-of-a-kind company logos. Some of the most memorable logo designs have been created through literal innuendo. The Apple logo, for example, is, well, an apple. Many businesses use their brand names as logos, and it works perfectly for them.
Use unusual fonts and text sizes instead of standard ones. To create outstanding logo designs, you can use Google to download several font suites. Experiment with different fonts and sizes to add a playful element to your logo. Or try hand-drawn illustrations, which are becoming more popular.
3. Incorporate Shapes
Most traditional logos are shaped like a rectangle or squares. All of this, however, is changing. Don’t be afraid to use dynamic shapes to bring your logo to life. You do not have to limit yourself to what you know. Eye-catching shapes make the logo stand out, and you can use any shape you want. Take a look at the Olympics logo: it’s made up of five different colored circles that have been cleverly combined. Simple yet catchy.
4. Make Use Of Color
Colors have conveyed specific meanings since time immemorial. For example, red typically signifies danger but can be used on logos to represent youthful brands. The same applies to logos. Companies that deal with environmental issues usually use green, while pinks denote femininity. Colors give logos aesthetic appeal and help your brand connect with consumers.
Some cakes taste better without the icing. You can use the same idea in logo design. Designers are less inclined to create intricate logos with letters and numbers. People used to prefer logos that combined a long company name, a symbol of some sort, and the year of establishment into one design.
The minimalistic approach is gradually gaining popularity in modern logo design. The concept generates clean logos for designers to use in branding and marketing campaigns.
There are numerous reasons why almost every business invests in a logo. The bottom line is that your requirements must be met. For example, if you are an SLA 3D printing startup seeking recognition, the primary purpose of a company logo is to assist you in making a solid first impression that will last in the minds of consumers.
You want your company to make a positive impression on people, market your brand, increase sales, and ultimately grow. So create a logo that conveys the desired message. To gain access to modern design templates, use a logo idea generator. Remember that all great logos started as a concept, so don’t dismiss any outlandish ideas that arise.
If you are interested in even more design-related articles and information from us here at Bit Rebels, then we have a lot to choose from.