UX/UI Design That Matters And Works?

In the modern digital age, having an online presence is very important for all organizations and businesses. A good web presence needs a good UI and UX for the website. UX/UI Design comes into the discussion in this context. User Experience (UX) and User Interface (UI) are the foundations for designing a website.

User Interface defines the graphical layout of a website or application. It includes the buttons that the users click on, the text the users read, the images, the animations like the sliders and any other features that the users interact with. It also includes screen layout, interfaces, animations, individual micro interaction and transitions. All these elements and items need to be designed.

Creating a beautiful layout for an application or website comes under the jurisdiction of the UI designers. They conceive the look of the application. They select the color themes, the shapes of the elements, and the fonts. They create an aesthetic feel for the application or the website. It is up to the UI designers to create visually appealing websites that cater o the needs of the organization.

IMAGE: UNSPLASH

User Experience, on the other hand, creates an experience for the user through the interactivity of the application or website. It creates experiences such as smooth and interactive interaction with the application or clumsy and confusing interaction for the user while using the application. It is intended to make the user experience logical navigation through the application or arbitrary and confusing navigation.

User Experience is the factor that makes the user feel that they are able to accomplice their objective of being in the website or application with ease and efficiency. Creating an interactive and intuitive application comes under the purview of the UX developer. They determine and conceptualize how interactive and logical the application is going to be.

The use of appropriate UX design along with engaging interactions secretly guides a user to a specific desired action. Distinguished and substantial designs bring value by user experience; also helping to direct those particular users toward the product goal, for some UX might only be a layer of design. But in reality, it acts as the mediator between the consumer and what is offered. A proper UX design also acts as a deciding factor whether or not a user is going to come back for more or leave the site.

Designs that give scope to a user to navigate a service naturally and efficiently increase the chances of keeping that particular user. Moreover, the more time a user spends on a specific site, the chances increase to complete directed or targeted actions.

One of the essential steps in the entire designing process of an effective UX is nothing but its user research. It recognizes the users who would use the services, and the necessary actions let UX facilitate goals and tailor the users’ individual experience.

A few factors get involved in the design process, but the most influencing questions are, firstly, who are the targeted users and secondly, how would the users use the product. With these two pieces of information, a specialized product gets designed for the users.

A well-established UX design is an asset for a business and sets a company’s services apart from all the existing competitors. On the other hand, an improper and sluggish UX design might lead to user abandonment, frustration, and lack of guidance.

To Conclude

The aspect of determining how an application is going to look and how it is going to interact is a very collaborative process. The UI and the UX developers or the teams need to work very closely. As the UX developer works out the flow of the application, the UI Developer decides the overall look of the application. Together they create the application having the features and items and look that matter.