Now there are some crazy things that I get to see on the internets and this is by far the most lude, interesting and bloody genius execution. American Apparel has set forth a competition to see who submits their best assets. Of course they are voted upon by thousands upon thousands of people.
The brilliant thing about this whole contest is that it’s all user generated content, female uploaded user generated content. It’s not like American Apparel was all purvy and listed off all the best ass, they got you, the young girls who think that getting to be the American Apparel ass model of the month will get you somewhere?!
Take a quick peruse of the contest description and regulations:
We’re looking for a brand new bum (the best in the world!) to be the new “face” for our always expanding intimates and briefs lines. The winners will be flown to LA, photographed and featured online. Send in a close-up photo of your backside wearing American Apparel panties, bodysuits or briefs for consideration and vote for your personal favorites.
You must be 18 years of age or older to enter. Submit your photo(s) between January 28, 2010, and February 21, 2010. Two winners – selected by American Apparel judges – will be eligible to be our next butt model. The top ten contestants, as voted on by the public, will receive a grab bag of American Apparel items valued at $300.
Wow. Y’all have until February 21st to hustle your ass in. And the best thing about this is that the top ten get $300 bucks worth of gear whose seams will come undone in three months or less. What a inexpensive way to bring about buzz on your brand. I’m telling you, this is what they do, sell garments to young people, and do it well.
Just take a look at the traffic spike experienced when they released the campaign:
Now have a look at the demographics that are coming to this site (metrics are not including this campaign):
What does that tell you?! Almost split half and half between men and women. A lot of disposable income and a large Asian dominance with people who all want to be distinct in wearing the same things… in different colors. That means this campaign fully involves the women and brings the men to the site where they too can look like every other hipster. Well done I say.