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How To Balance Global Brand Consistency With Local Relevance
What’s that one thing global businesses wrestle with? It’s how to stay consistent across countries while still feeling local in each market.
Not to scare you, but it’s a tightrope walk. Go too rigid and you risk alienating local markets. On the other hand, go too flexible and your brand appearanc ...
Karim Allana Built A Thriving Construction Business – Here’s How
Imagine two similar businesses operating in the same industry. One grows steadily, thriving by any definition of the word. The other merely treads water, doing its best to survive but not much more.
What’s the difference between them? We don’t have enough information to know for sure, and it’s li ...
How Brands Can Recover From A Social Media Backlash
Picture this: a major brand releases an ad. They think it’s powerful and moving. But the internet disagrees and faces social media backlash. In 2017, Pepsi faced a huge storm of criticism over an ad featuring Kendall Jenner. The ad showed her bridging a gap between protesters and police with a can o ...
How To Deal With Home Repair Emergencies
Home repair emergencies can happen at any time and when they do, it's crucial to know how to handle them. From fires to power outages or water line breaks, there's a lot that can go wrong in a home.
Keeping everyone safe and protecting against potential damage is done by knowing what to expect an ...
Embracing The Future: Top 5 Innovations To Add To Your Daily Routine
Whether by reading the news or binge-watching our favorite tech creators on YouTube, we constantly hear about technological breakthroughs. These innovations are hitting the market daily and are quickly becoming an extension of ourselves.
After all, most of us own a tiny but incredibly advanced pi ...
Celebrating 35 Years Of Phil Hellmuth’s Success At WSOP
Phil Hellmuth is one of the most charismatic poker maestros of the modern era. Famed for his brash demeanor at the felt – as well as his exceptional skill – the 59-year-old has left an indelible mark on the World Series of Poker (WSOP) since his debut in 1989.
IMAGE: PEXELS
The Making Of A Pok ...
Dos And Don’ts When Outsourcing IT
In today's business landscape, IT plays a crucial role in almost every organization, ranging from sports companies like Nike, casino Operators like Platin Ireland, tech brands like Samsung to smaller businesses found on local high streets.
As a result, many companies have opted to outsource their ...
What’s The Best Men’s Loungewear? Everything You Need To Know About Comfort And Style
Comfort is key for loungewear, but that doesn't mean you have to sacrifice style. With so many options out there, it can be daunting to decide which men's loungewear has the best style, comfort, and quality. Fear not, though.
We have done the research and tried out numerous items to narrow down t ...
Want To Start A Business With A Laser Engraver? – Here Are 4 Great Ideas
Laser engraving machines are incredible pieces of equipment that can be used for a wide variety of purposes – from etching logos onto stainless steel to creating boutique shoe designs. Naturally, this opens up a massive range of possibilities for potential business ventures.
Instead of having to ...
Effective Tips For Establishing Social Media Presence As A Professional
A lot of businesses and individuals use social media to promote their endeavors. However, only some of these have a truly effective social media presence. Great social media presence is more than showing up; it’s the art of effectively presenting your brand on social media platforms. It’s using best ...
Which Type Of Logo Is Most Effective For Your Brand?
A logo represents a company's personality and message for a target audience. But only some logos can successfully reflect the intended business values. Therefore, you must pick the correct logo type before designing it for your brand. Only the right kind of logo will impress your target customers.
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When 2022 Comes To A Close, Will StormX Be A Good Investment?
Cryptocurrencies have gained immense popularity recently, but for others, this has meant financial ruin. As well as seeking answers to these often-asked questions, traders and investors are always on the lookout for the most accurate forecasts of future pricing. Would it be smart to invest in StormX ...
Top 10 Cryptos To Invest In After Bitcoin
If you're looking for a way to get a high return on your financial assets, these top cryptocurrencies might be a good place to start.
As a result of the proliferation of cryptocurrencies, investors in cryptocurrencies are showing a significant amount of interest in the unpredictable cryptocurrenc ...
Beginner’s Guide To Selling Clothing On Amazon
Selling clothes on Amazon can be a profitable venture, particularly if you know what you are doing. Although the online shopping platform is a hotspot for products like electronics and homeware, in the past, Amazon has posed a challenging retail space for the fashion industry. We'll delve into the c ...
Is It Worth Investing In Instagram Ads? – Top 10 Reasons Why It’s Still Effective
Instagram is growing, and at a rapid pace. The app is estimated to have 1.41 billion users, and its ads account for up to 70% of the revenue of online businesses. Businesses increase their Instagram ad budget every year. As such, the famous app now rakes in up to a quarter of Facebook's revenue.
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