There’s no doubt social media is absolutely essential for business marketing. But not all social platforms are created equally. Today’s leading social platforms have survived years of volatile competition to dominate their specific niche. Matching that niche to your business is a crucial first step in digital marketing.
Here’s how you can find the perfect social media platform for your business.
Understand Social Media
It may seem like the best strategy is to simply list your business on all the social platforms and create as wide an audience as possible, but that’s the most inefficient way to go about it. There’s a specific audience for every one of the leading social media platforms. Your strategy should revolve around building deeper engagement with the right people, rather than focusing on stats like followers or retweets per day.
To do this, you need to spend some time on each social platform. Do your research to see if your competitors are more active on certain platforms or if an influencer from your industry spends most of her time on certain sites. Understand the type of content that works best on each platform.
Create A Target Profile
The next step is to identify your target audience. Narrowing down the list of all social platforms to just a few that fit your business is essential. Fortunately, the most dominant social platforms have well-defined demographics. C-suite executives and middle-aged consultants are more likely to be on LinkedIn, whereas teenagers are the predominant users of Instagram and Snapchat.
With more than 2 billion users, Facebook’s demographics are the broadest of them all. Creating a profile for your ideal customer will help you figure out which platform is best.
Plan Your Goals
Define your goals and let them guide your choice of social media. If you’re launching a new cryptocurrency, your blockchain marketing agency might suggest niche sites like Reddit or Medium, whereas fashion brands thrive on Instagram and local companies have a better shot on Facebook. Promoting your ebook to generate leads for your business might be easier on Twitter, whereas looking for corporate clients for your consulting business may be more effective on LinkedIn.
Be Realistic About Your Resources
The final step of the process is to figure out what type of content your team can produce regularly. Creating videos and high-resolution images for Instagram requires a different set of skills. Carefully plan your resources and take the time to understand the creative talents of your team so that you can create content that’s both fun to engage with and easy to produce regularly.
By identifying your target audience, setting specific goals, and being realistic about your resources, you can pick the perfect social platforms for marketing your business.
If you are interested in even more social media-related articles and information from us here at Bit Rebels then we have a lot to choose from.