No matter what industry you are in, you will already know that attention is everything if you have a digital presence. The amount of time a consumer spends on your site is directly and strongly correlated to the likelihood that they will buy what you are selling. Also, your website’s bounce rate, which describes the number of people who will briefly view your site without clicking on anything, is closely tied to your overall customer engagement.
Reducing bounce rate means encouraging users to stay on your site for longer, which, in turn, will help to boost sales and leads. With that in mind, here are five easy hacks to increase the amount of time your users spend on your site.
1. Block Redirect Ads
This one is one of the most effective things you can do to instantly boost user time spent on your site and improve your bounce rate. Redirect ads are annoying and often malicious pop-ups that might appear on your website, telling a user that they have won a new iPhone or have had their bank account hacked.
These ads are the result of malicious code being inserted into an unsecured ad slot on your site. It is, therefore, crucial to block auto-redirect ads with the help of a dedicated tool such as GeoEdge.
2. Improve Readability
This one might seem pretty obvious, but you would be surprised at how many publishers and site owners neglect this basic rule of visual branding. If your page is impossible to read, people will leave immediately. Use large, clear fonts. Utilize plenty of white space and short paragraphs so that your words stand out. Use a tool like Hemingway to keep your grammar accessible.
3. Opt For High-Quality Images
All of us are drawn to beautiful images. If you want to keep users on your site, you should be using high-quality, gorgeous images that are attention-grabbing and memorable. Look at how major publishers such as The New York Times have moved almost entirely towards image-based content in recent years. Beautiful pictures always work.
4. Set Links To Open In A New Window
This is a hack that will literally take you less than five seconds and could have a massive impact on your engagement. If you set all of your internal and external links to automatically open in a new window, the user will not be booted out of your landing page every time they click a link. The original window will always remain open, allowing the user to return to it whenever they please.
5. Furnish Your Credentials
Finally, it is important to make an impression on your site’s visitors immediately and to position your site as an authority in the field. A simple and effective way to do this is to brag. If you have won lots of industry awards, place these in a banner at the top of your page.
If you have positive customer reviews you want to share with prospective customers, stuff your landing page full of them. Give your visitors a reason to keep reading. These simple steps will allow you to improve your bounce rate and keep eyeballs on your website for longer. In the digital economy, attention is your most monetizable asset.
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